Social Media Specialist

Responsibilities :

• Creating and publishing content on all social media platforms.
• Developing and managing the social media strategy after conducting competitive research, platform determination, messaging, and audience identification.
• Planning, creating, publishing, and sharing new content on a daily basis.
• Building out a plan that suits overarching company goals, strategizing tactics to achieve those goals, and exploring, testing, and optimizing different social media channels to suit a brand’s audience.
• Understanding the targeted audience for each social channel, creating persuasive content that resonates with the intended audience, and is unique to the typical interactions of each channel.
• Setting up and optimizing company pages within each platform to increase the visibility of the company’s social content.
• Creating editorial calendars and syndication schedules.
• Capturing and analyzing the appropriate social data / metrics, insights, and best practices.
• Working with copywriters and designers to ensure content is informative and appealing.

Qualifications :

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