Social Media Manager

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Responsibilities

Plan, manage, and execute social media strategies to drive brand and product discovery, customer engagement, and follower growth across key channels —

especially TikTok in the Saudi Arabia market .

Develop and implement localized social media strategies aligned with Saudi consumers’ culture, language, and digital behavior.

Create and maintain a high-quality brand image across platforms including

TikTok, Instagram, X (Twitter), Facebook, YouTube , and emerging regional platforms.

Stay up to date with digital marketing trends and

Saudi social media culture , identifying relevant local trends, hashtags, and moments to enhance brand awareness and preference.

Monitor and manage brand reputation by tracking comments and online sentiment in Arabic and English, ensuring timely engagement and crisis handling.

Manage all digital assets (websites, landing pages, fan pages, YouTube channel, and media assets) for consistent branding and optimized performance.

Analyze social media metrics and KPIs, prepare performance reports, and provide actionable insights to improve campaign efficiency and ROI.

Provide strategic guidance and best practices for social media content creation, publishing guidelines, and channel growth strategies.

Localize global content and ensure effective adaptation and promotion for the

Saudi market .

Business Skills Needed

Proven hands-on experience managing

social media campaigns in the Saudi market , with strong understanding of

local consumer behavior and digital trends .

Demonstrated innovation in

TikTok and Meta content strategy and campaign execution

— from creative ideation to performance tracking.

Strong ability to set social media strategy and creative direction with measurable impact.

Excellent project management skills and ability to handle multiple priorities in a fast-paced environment.

Strategic thinker with strong execution capabilities; comfortable working independently and collaboratively.

Analytical mindset with a focus on data-driven decision making and campaign optimization.

Basic Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

3+ years of experience in social media management or digital marketing , preferably within

Saudi Arabia or the GCC region .

Deep familiarity with

TikTok platform algorithms, content trends, and creator ecosystem .

Excellent communication skills in

English (Arabic proficiency is a strong plus) .

Strong analytical and quantitative skills; ability to use data to drive decisions and optimize performance.

Highly organized, detail-oriented, and proactive problem solver.

Preferred Qualifications

Experience developing and executing branded content in the Saudi market.

Proven track record of driving measurable growth in engagement and conversion through localized campaigns.

Experience working with multicultural or regional marketing teams.

Strong understanding of Saudi youth culture and local online communities.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Software Development

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