Social Media Assistant Manager

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Social Media Assistant Manager, you will lead and oversee our social media strategy to enhance brand presence, engage audiences, and increase our followers. Managing a team of three, you will ensure content aligns with marketing objectives while optimising performance and staying ahead of industry trends.

In this role, you will :

• Design and implement comprehensive social media strategies aligned with business and marketing objectives.
• Develop engaging, high-quality content for platforms like YouTube, X, Facebook, Instagram, Snapchat, TikTok, LinkedIn and WhatsApp.
• Ensure content aligns with brand identity, tone of voice, and local cultural preferences in KSA.
• Plan and maintain a content calendar, ensuring consistent and engaging posts.
• Monitor interactions, respond to comments and messages professionally, and foster an active online community.
• Track, analyse, and report on social media metrics, providing insights and recommendations for optimisation.
• Stay updated on social media trends, tools, and best practices to enhance brand presence.
• Work with marketing, PR, and design teams to ensure consistent brand messaging and execution.
• Lead, mentor, and manage a team of Content Writers, Creators and Social Media Specialists, providing guidance, performance feedback, and professional development opportunities.
• Foster a collaborative and innovative team culture to drive creativity and excellence in social media execution.

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