Senior Marketing Executive - Groceries

Overview

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple : to simplify and improve people’s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan. We’re now entering our next chapter — one powered by AI. We’re looking for AI talent : curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster. About the team

Careem Market is our fast-growing grocery and quick commerce vertical within the Careem Super App. We’re on a mission to make everyday shopping simpler and more delightful for customers in the region. The local marketing team in Riyadh plays a critical role in driving growth, increasing brand awareness, and deepening engagement in this competitive and fast-paced market. About the role

We are looking for a Senior Marketing Executive to join our Careem Market team in Riyadh. You will be responsible for bringing our brand to life locally — balancing brand storytelling with performance marketing to grow the grocery and convenience business. This is a high-impact, execution-focused role for someone who is deeply passionate about Riyadh’s consumer landscape and enjoys turning insights into action. What you\'ll do

Support the development and execution of marketing plans that balance brand-building with performance-driven initiatives to grow Careem Market in Riyadh. Run high-impact marketing campaigns to acquire new customers, retain existing ones, and drive cross-sell between Careem services. Own the execution of marketing campaigns end-to-end — from insight gathering and ideation to briefing, launch, and performance tracking. Collaborate with FMCG brand partners to create compelling co-marketing campaigns that drive orders and enhance brand credibility. Drive local brand awareness by supporting on-ground activations, events, and sponsorships tailored to Riyadh’s consumer landscape. Enhance the in-app experience and CRM performance by localizing content and targeting customer segments with personalized offers and messages. Work cross-functionally with commercial, product, operations, finance, and central marketing teams to ensure aligned execution. Monitor market trends and competitor moves to identify new opportunities and keep Careem Market top-of-mind in Riyadh. What you’ll need

3–6 years of relevant marketing experience, ideally in consumer tech, quick commerce, grocery delivery, food delivery, or e-commerce. Strong experience running 360° campaigns — digital, CRM, and on-ground — with a keen eye on performance and brand impact. Solid understanding of marketing funnels, customer behavior, and targeting tactics. Fluency in Arabic and English is essential. Comfortable with data, insights, and performance metrics — able to translate numbers into strategy. Collaborative team player with great communication skills and stakeholder management. Passionate about the Riyadh market with a pulse on local culture and trends. Highly organized, proactive, and execution-oriented with a growth mindset. What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to : Work and learn from great minds by joining a community of inspiring colleagues. Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. Explore new opportunities to learn and grow every day. Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.) Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

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