Content Marketing Manager (AR / EN)

About the Job

As a Content Marketing Manager specialized in both Arabic and English at Lean, you will play a key role in creating compelling, high-quality AR / EN content that drives growth, strengthens our brand, and supports our commercial goals across MENA.

You will collaborate closely with our Growth Marketing Manager, and our product and commercial teams to produce and manage content across various channels from Arabic blogs and case studies to campaign assets, social media, and email flows.

Your work will ensure we speak to our audience in their language, with the right tone and cultural relevance, enabling faster campaign launches, consistent publishing, and stronger brand presence in key Arabic-speaking markets.

Who are we

Lean enables companies to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve their account information.

Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user’s bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean’s clients include the likes of Tabby, Nayifat, Tamam, Circlys, and many more, making it the region’s most valuable Open Banking platform.

The company has now processed over a billion dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENA region.

Responsibilities

Content Creation & Storytelling

Translate complex fintech concepts into clear, engaging, and actionable Arabic content.

Blog posts and thought leadership articles

Customer case studies and success stories

Social media copy for LinkedIn and X

Internal communications, newsletters, and announcements

Apply SEO best practices for Arabic and English content, including keyword research, metadata optimization, and internal linking.

Campaign Support & Growth Enablement

Develop Arabic and English content for growth and brand campaigns including :

Paid ads (LinkedIn, Meta, Google)

Conversion-optimized landing pages

Lead magnets, checklists, and downloadable resources

Follow-up email sequences and nurture flows

Maintain and update the social and website content calendar in sync with marketing campaigns.

Collaboration & Brand Alignment

Partner with growth, product marketing, and design teams to maintain a consistent brand voice.

Maintain and evolve Lean’s Arabic and English content style guide.

Upload and format Arabic content using Webflow, Notion, and scheduling tools.

Continuously test, adapt, and optimize Arabic content for engagement and conversion.

Support strategy and execution of events, including major conferences, executive roundtables, and customer webinars, to drive awareness and engagement.

Minimum Qualifications

Native-level Arabic writing skills with excellent grammar, style, and attention to detail.

3–5 years’ experience in content marketing, copywriting, or editorial roles, ideally in B2B or fintech.

Strong SEO knowledge for Arabic and English search optimization.

Ability to write for multiple formats (blogs, social media, landing pages, email).

Familiarity with performance marketing content formats and objectives.

Skilled at adapting complex topics into clear, engaging Arabic content.

Collaborative, dependable, and able to work in a fast-paced environment.

Strong communication skills in Arabic and English.

Desired Qualifications

Experience in fintech, SaaS, or financial services industries.

Understanding of regional cultural nuances across GCC and MENA.

Knowledge of analytics tools for content performance tracking.

Experience working with creative teams and multi-stakeholder environments.

NB. While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!

Why Join us?

Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.

To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we’re committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.

To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.

Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey!

Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data

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