Country Sales Manager - KSA

Overview

We are seeking a highly motivated and experienced Country Sales Manager with a strong background in commercial refrigeration to lead our operations in the Kingdom of Saudi Arabia . In this role, you will be responsible for developing and executing sales strategies, managing key customer relationships, and driving business growth across the region.

Responsibilities

• Drive business development in the food retail sector across KSA by generating new enquiries and approaching potential customers.
• Build and manage strong customer relationships, understanding their annual budgets and business needs.
• Achieve annual sales targets for new refrigeration equipment and solutions.
• Analyze sales and margin data per key account and take corrective actions where necessary.
• Deliver accurate, high-quality quotations within agreed timeframes.
• Conduct regular customer visits to assess needs and offer tailored solutions.
• Participate in local tenders and lead pricing negotiations with customers, including high-profile clients.
• Demonstrate deep knowledge of CCR products, refrigeration technologies, and industry standards.
• Understand and apply standard sales processes, KPIs, and financial metrics across revenue, cost, and gross margin.
• Provide customer-focused service while aligning solutions with company financial targets.
• Initiate and lead sales pitches and negotiations, ensuring positive outcomes within set timelines.
• Identify and develop new customer leads; support the sales development team with qualified opportunities.
• Lead or contribute to bid preparation, customer presentations, and strategic project proposals.
• Exhibit strong business judgment by evaluating market trends, customer segments, competition, and sales potential.

Qualifications

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