Coordinator, Local Store Marketing

Job Summary

The Coordinator, Local Store Marketing supports and executes LSM initiatives to drive store sales and enhance brand visibility. Responsibilities include implementing marketing mix strategies, coordinating campaigns, collaborating with Operations teams, monitoring performance, resolving marketing issues, and contributing to public relations and competitive analysis.

Key Responsibilities

• Execute LSM activities to materialize the “Plan-to-Win” for local stores.
• Collaborate with Operations personnel and STARs to execute daily LSM activities and improve performance.
• Support the implementation of marketing mix strategies, campaign plans, and programs to grow RICC business.
• Coordinate and monitor all marketing, promotional campaigns, communication activities, and merchandising plans.
• Participate in Public Relations initiatives and local store marketing campaigns to strengthen brand presence.
• Compile LSM reports, review store performance and productivity, and recommend action plans.
• Review and follow up on three‑month sales‑building plans with STARs and store teams.
• Assist in six‑month audits of store marketing plan execution.
• Actively visit stores to meet STARs and provide guidance.
• Participate in the selection process for STAR of the Month.
• Investigate and resolve complaints related to store marketing activities.
• Report urgent issues and concerns promptly.
• Collaborate with agencies to monitor competitor activities and provide insights.

Qualifications & Skills

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

Retail

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