Audience Insights Manager

Audience Insights Manager at Loyal To Cumbria We are seeking an Audience Insights Manager to help us deeply understand our customers, their behaviors, and preferences. You will transform research, data, and analytics into actionable insights that guide marketing strategies, content creation, and campaign targeting.

What You’ll Do

Conduct qualitative and quantitative research to uncover audience trends, preferences, and pain points.

Analyze customer data from surveys, CRM systems, web analytics, social media, and market research studies.

Develop audience segmentation models to improve targeting and personalization.

Present actionable insights to marketing, product, and leadership teams to inform strategy.

Collaborate with marketing and creative teams to ensure campaigns and messaging resonate with target audiences.

Monitor shifts in audience behavior and industry trends to inform ongoing strategy adjustments.

Support campaign measurement and reporting by integrating audience insights into performance analysis.

What We’re Looking For

Bachelor’s degree in Marketing, Psychology, Sociology, Statistics, or related field.

3–5 years of experience in market research, audience insights, or customer analytics.

Proficiency with data analysis tools and CRM platforms.

Strong understanding of segmentation, targeting, and personalization strategies.

Excellent analytical and communication skills to present complex insights clearly.

Ability to work collaboratively with multiple teams in a fast-paced environment.

Bonus Points For

Experience with survey design, focus groups, or ethnographic research.

Familiarity with advanced analytics platforms such as Tableau, Power BI, or SPSS.

Knowledge of digital marketing channels, SEO, and paid media performance metrics.

Why You’ll Love Working Here

✨ Play a pivotal role in understanding and connecting with our audiences.

Collaborate with creative, marketing, and data-driven teams.

Flexible hybrid or remote work options.

Influence strategic marketing decisions with actionable insights.

Seniority Level Mid-Senior level

Employment Type Full-time

Job Function Research, Analyst, and Information Technology

Industries Advertising Services

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