PLG Frontend Engineer (Senior-Level, Remote)

About Lucidya

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a

Product-Led Growth (PLG) layer

across our platform to make Lucidya fully self-serve. This means enabling users to

onboard faster, discover value quickly, and adopt features with minimal friction. The PLG squad

is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success. Joining this team means you’ll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya’s growth, innovation, and global expansion.

About the Role

We’re seeking a

Senior Frontend Engineer

to drive the

face of Lucidya Light

— crafting intuitive, frictionless experiences that transform first-time users into loyal advocates. As a

Senior Frontend Engineer , you will : Own the

frontend strategy, architecture, and execution

for PLG initiatives. Build and lead a high-performing frontend team. Deliver world-class onboarding, activation, and conversion flows that directly shape Lucidya’s adoption and growth. You’ll collaborate closely with Product, Design, Growth, and Backend teams, ensuring the product is

scalable, intuitive, and optimized for rapid experimentation . Key Responsibilities

Frontend Leadership & Vision Define and drive the frontend technical vision and roadmap for Lucidya Light. Champion PLG best practices : self-serve onboarding, guided tours, frictionless sign-ups. Architect scalable, modular, and maintainable systems with ReactJS, Redux, MUI, and modern web technologies. Execution & Delivery Lead development of customer-facing experiences : onboarding flows, dashboards, freemium-to-paid upgrade journeys, and growth experiments. Ensure pixel-perfect design, high performance, and cross-browser / device compatibility. Own the end-to-end quality of deliverables with modern testing frameworks (Jest, RTL, Cypress). Team Building & Mentorship Recruit, mentor, and grow a world-class frontend team. Establish engineering standards, CI / CD pipelines, and review processes. Foster a culture of experimentation, innovation, and continuous learning. Cross-Functional Collaboration Partner with Product & Growth teams to build PLG funnels (signup → activation → conversion → expansion). Collaborate with Backend teams to ensure efficient, secure integrations. Work with Data teams to track adoption, usage patterns, and conversion metrics. Innovation & Growth Stay ahead of trends in SaaS UX, PLG, and frontend engineering. Introduce tools and frameworks to improve developer velocity and customer experience. Contribute to Lucidya’s

IPO-readiness and global scalability initiatives .

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