Creative Director

Job Purpose : Lead and oversee end-to-end content creation across campaigns and channels, managing agencies and an in-house studio to deliver high-quality, on-brief creative at scale. Set and enforce quality standards, optimize workflows, and ensure on-time delivery while providing hands-on creative direction and production support when needed.

Key Accountabilities Agency Management :

Select, brief, and manage external agencies and freelancers for design, video, and copy projects; define SOWs, timelines, milestones, and deliverables

Run a disciplined feedback and approval process to keep revision cycles ≤ 10% and delivery on SLA

Maintain a vetted roster of partners and rate cards; negotiate for speed, quality, and cost efficiency.

In-House Content Production :

Lead an internal content pod to produce images, videos, motion graphics, and copy for brand, performance, CRM, web / app, and social channels

Establish creative standards, templates, and reusable systems to increase output without sacrificing quality

Personally contribute when necessary (storyboarding, copy refinement, design direction, editing).

Quality, Brand, and Objective Alignment :

Translate campaign briefs into executable creative work with clear messages, offers, and CTAs

Ensure every asset aligns with the brief, audience insights, channel specs, and campaign objectives

Own brand governance across tone of voice, visual identity, and accessibility; run pre-flight QA.

Planning and Workflow Orchestration :

Partner with Marketing Operations to slot work into the master campaign calendar and protect timelines

Convert briefs into production plans with milestones, owners, dependencies, and asset checklists

Maintain an asset tracker and DAM hygiene for version control, usage rights, and reusability.

Measurement and Continuous Improvement :

Implement content Quality Score criteria; analyze revision drivers and post-campaign performance

Turn learnings into playbooks and creative testing frameworks (formats, hooks, thumbnails, lengths)

Report on on-time delivery, quality, revision rate, and volume; tie creative to revenue impact.

Cross-Functional Collaboration :

Work closely with Brand, Content, Digital, Product, Growth, and Analytics to refine propositions, iterate creatives from test results, and localize assets where needed

Requirements

10+ years leading creative production for multi-channel marketing (brand, performance, CRM, social, web / app); strong record shipping at speed and scale

Demonstrated success managing agencies and in-house makers; expert at brief translation, creative direction, and feedback that improves work quickly

Deep understanding of content strategy, storytelling, and platform-native formats across Meta, TikTok, YouTube, X, LinkedIn, Snapchat, programmatic, and CRM

Scheduling and workflow mastery : capacity planning, sprinting, traffic management, and approval gates

Proficiency with creative toolchains and production pipelines; working knowledge of rights, licensing, and DAM

Exceptional communication and stakeholder management; calm under deadline pressure; high attention to detail

Competencies :

Creative Excellence : Elevates the idea and the craft while staying laser-focused on objectives

Operational Discipline : Builds repeatable templates, enforces SLAs, and controls revision loops

Storytelling and Channel Fit : Tailors concepts and hooks to each platform and audience

Data-Informed Iteration : Uses tests and performance signals to optimize creativity systematically

Leadership and Coaching : Develops talent; creates a culture of speed, quality, and ownership.

Preferred Tools and Methods :

Design and motion : Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma

Video : Premiere Pro, DaVinci Resolve, or Final Cut; basic audio cleanup tools

Copy and collaboration : Docs / Slides, task managers (Asana / Jira / Trello), asset trackers / DAM

QA : Checklists for brand, specs, accessibility, subtitles / captions, and localization.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

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