Marketing & Communications Manager

Direct message the job poster from Classy Games We’re looking for a Marketing & Communications Manager to join our Classy Crew! In this role, you’ll shape our public-facing presence and drive community growth across social media, Steam, and Discord. You’ll be responsible for creating, managing, and publishing engaging social media content and campaigns, actively interacting with our growing community, and building strong relationships with creators and press. This position is perfect for someone who’s hands‑on, organized, and passionate about being the bridge between our development team and our players. If you’re enthusiastic about games, great with people, and skilled at turning strategy into playful and effective marketing, we’d love to hear from you! What You’ll Do Build and run a monthly content calendar (posts, threads, patch highlights, game news, community events). Moderate and grow our Discord : channel hygiene, announcements, events, playtest feedback, engagement, community guidelines, and positive culture. Live‑post during beats (dev streams, patch drops, festivals, demos); collect and route player feedback and sentiment to the team. Engage with creators, media, fans, and other developers on social media to foster friendly relations and grow our online presence. Manage ad and influencer budgets to ensure funds are spent effectively, maximizing reach and return on investment (ROI). Design and run community engagement events such as game nights, playtests, Q&As, and giveaways. Collaborate with the development team to gather in‑game assets that showcase features, updates, and milestones related to the studio and our current project. Steam & Email Publish Steam news posts / devlogs, schedule events, upkeep discussions, and coordinate capsules / announcement assets with the team. Own the email newsletter (monthly) : list growth, segmentation, copy, layout, and performance reporting (open / CTR / unsub). Translate patch notes and roadmaps into clear, player‑friendly updates. Creators & Press Build and maintain a creator / press list and public press kits. Create attention‑grabbing press releases and creator outreach copy; conduct friendly, targeted outreach; attain organic coverage on YouTube, Twitch & TikTok. Track coverage, maintain a simple CRM (outreach status, notes, URLs), and report what’s resonating. Share concise insights and next steps; continuously A / B test hooks, subject lines, and post timing. What Success Looks Like (30 / 60 / 90) 30 days :

Social media content calendar running; baseline analytics dashboard in place; Discord engagement and moderation cadence set; first newsletter sent; creator / press list started; outreach prepared. 60 days :

Consistent social velocity (2–3 posts / week / platform); Discord community growth and playtest plan set; improved newsletter traction; initial creator / press outreach; 2–3 creator relationships producing content. 90 days :

Clear growth trendlines (wishlists, followers, email subs); repeatable outreach pipeline; established relationships with creators / press; a playbook for patch / announcement beats; consistent organic coverage. 4+ years in marketing communications, community, or social for games / entertainment / adjacent tech. Excellent English writing and editing skills (short‑form hooks, clear patch notes) and personable communication skills. Comfortable running Discord, Reddit, LinkedIn, YouTube, Instagram, TikTok, Bluesky professionally, yet following our lighthearted, personable and comedic tone. Hands‑on experience with Steam news posts / devlogs, discussions, and basic Steamworks tasks. Email platform fluency (e.g., Mailchimp) and list management best practices. Organized project manager : content calendars, deadlines, assets, work transparency, and tidy documentation. Able to analyse campaign performance through native analytics dashboards and turn data into actionable insights for future campaigns. Confident in moderating community spaces and running live interactions such as Q&As, livestreams, or community game nights. Familiarity with the Unity Editor, particularly using the Unity Recorder for capturing gameplay footage and screenshots. Creator discovery tools (e.g., Streamforge, Cloutboost) and key distribution tools (e.g., Lurkit, Keymailer). Experience applying to game festivals and showcases (deadlines, application materials, builds, one‑sheet). PR basics (press kit / press release) and distribution tools (e.g., PressEngine). Experience with analytics tools (platform insights, UTM links). Event support (remote) and comfort with weekend / evening beats during launches; it should be rare. Experience with Photoshop and Illustrator. Ability to manage and coordinate with Discord moderators. Work Environment :

Fully remote with core overlap hours from 10 AM to 4 PM GST. Hours :

Approximately 32 hours per week. Employment Type :

Freelancer / Contractor. Bonuses :

Per-project bonuses to directly reward your contributions and recognize your impact on the game. Monthly Game Night :

We’ll buy you a new game and treat you to takeout for a fun, relaxing evening. Yearly Team Holiday :

A fully covered, memorable trip to connect and celebrate as a team. Equipment Budget :

Upgrade your home office with the tools, software, or hardware you need to do your best work. Professional Development Fund :

Unlock access to conferences, workshops, or online learning platforms to support your career growth. Future Opportunities :

Potential equity options as the company grows. How to Apply Send your resume, portfolio, and a brief cover letter to Include a link to your social media or online presence if relevant. We’ll review your application and get in touch within 2–3 weeks.

#J-18808-Ljbffr