Digital Marketing Specialist

Digital Marketing Specialist – Multimedia Club

Full‑time, on‑site role to plan, execute, and optimize digital campaigns for clients. Responsibilities include planning and running paid advertising across Meta, Google, TikTok, LinkedIn, Snapchat, and other platforms, developing and updating buyer personas, managing budgets, and delivering performance reports.

Day‑to‑day tasks involve social media marketing, online advertising, web analytics, and maintaining effective communication with team members. The role requires a mix of creative and analytical skills and the ability to use advanced digital tools to manage campaigns and track results accurately.

Requirements

• Plan, develop, and implement paid advertising campaigns across multiple platforms, including Meta, Google, TikTok, LinkedIn, Snapchat, and others.
• Develop and regularly update buyer personas based on research findings, data analytics, and client feedback.
• Manage advertising budgets and optimize spending across platforms to achieve the highest possible return on investment (ROI).
• Continuously test and refine ad creatives, targeting parameters, and messaging to enhance performance and increase conversion rates.
• Monitor daily and weekly performance indicators and provide prompt recommendations for adjustments and optimizations.
• Prepare detailed campaign performance reports that include in-depth analyses, insights, and actionable recommendations.
• Manage and maintain tracking and analytics tools such as Meta Pixel, Google Analytics 4, Google Tag Manager, and UTM codes to ensure data accuracy.
• Track user behavior across platforms and analyze the customer journey to improve targeting strategies and campaign effectiveness.
• Apply SEO principles to enhance campaign visibility and effectiveness, particularly for Google Ads campaigns.
• Collaborate closely with the content and design teams to ensure all advertising materials align with buyer personas and campaign objectives.
• Participate in internal brainstorming sessions to develop innovative digital strategies that strengthen brand positioning.
• Stay abreast of the latest trends, technologies, and best practices in digital marketing, applying the most relevant ones to improve campaign performance.
• Propose creative and data‑driven advertising strategies aimed at increasing reach, maximizing conversions, and improving the overall customer experience.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

IT Services and IT Consulting

Location

Riyadh, Saudi Arabia

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