Snapchat Performance Marketing Specialist

Overview

At

San International Group , we’re not just building fashion brands, we’re shaping experiences. As a

Snapchat Performance Marketing Specialist , you’ll own the full funnel of Snapchat advertising, driving measurable growth for our fashion & lifestyle portfolio. Responsibilities

Campaign Management : Plan, launch, and optimize campaigns using Snapchat Ads Manager. Utilize advanced tools ( Snap Pixel, Audience Match, Conversions API ) for accurate tracking. Deep knowledge in building full-funnel Snapchat campaigns, with strong skills in analyzing results and optimizing for both short-term and long-term performance. Audience Targeting & Dynamic Content : Build precise audience segments (custom, lookalike, retargeting). Leverage

Snap Lifestyle Categories & Demographics

for relevant targeting. Run

Dynamic Product Ads (DPA)

connected with San’s weekly product catalog in D365. Personalize messaging by region, gender, browsing behavior, and purchase category. Performance Analysis & Reporting : Monitor KPIs including

CPM, CPC, CTR, ROAS, CPA, Swipe-Up Rate, and Engagement Depth . Deliver

weekly / monthly reports

directly linking Snapchat results to sales (online & offline). Apply

Multi-Touch Attribution (MTA)

and

Marketing Mix Modeling (MMM)

for holistic performance measurement. Creative Optimization & Innovation : Conduct

A / B testing

on creatives (visuals, AR Lenses, filters). Manage diverse ad formats ( Story Ads, Collection Ads, Dynamic Ads, AR Shopping ). Test

Story Sequencing

to create compelling multi-step narratives. Collaborate with San’s creative studio to produce engaging short-form content tailored to Snapchat users. Budget & Bidding Strategy : Efficiently manage budgets between

Always-On campaigns

and

Seasonal bursts

(e.g., National Day, Ramadan, product launches). Optimize

bidding strategies

(Auto-Bid, Target CPA, Target ROAS). Build smart audience strategies (custom, lookalike, retargeting) to maximize ROAS Experimentation & Continuous Improvement : Establish a

Test & Learn Framework

to evaluate new formats, creatives, and strategies. Conduct

Incrementality Lift studies

to measure Snapchat’s real incremental sales impact. Cross-Functional Collaboration : Work closely with teams handling

Google, Meta, and TikTok performance marketing

to minimize duplication and align attribution. Partner with

E-commerce and Brand teams

to connect emotional brand campaigns with performance-driven objectives. Provide management with

market insights and Gen Z behavior trends

(e.g., AR adoption, content engagement). Collaborate with content, creative studio, and other platform specialists (Meta, Google, TikTok) to ensure aligned strategy. Excellent communication skills to effectively collaborate with Snapchat account managers and build strong relationships that facilitate smoother operations. Qualifications

3–5 years of proven experience in

Snapchat Performance Marketing . Strong record in managing

large budgets

with consistent

5x+ ROAS . Proficiency with measurement tools ( Google Analytics, AppsFlyer, Adjust ). Deep understanding of

Saudi & GCC consumer behavior

on Snapchat. Data-driven mindset, with experience in

fast-fashion and lifestyle retail . Why Join San?

At

San International , Snapchat is more than a platform; it’s our stage to tell stories, engage Gen Z, and drive growth across a

House of Brands . Join us and help shape the future of fashion and lifestyle in Saudi Arabia and the GCC.

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