Executive Director - Trade and Distribution - Leisure (COR426)

Overview

Executive Director - Trade and Distribution - Leisure (COR426). This position leads the development and implementation of the DMMO B2B trade engagement and distribution strategy within Qiddiya City, aiming to establish it as a premier entertainment destination.

Responsibilities

• Develop a Trade Engagement and Distribution Strategy aligned with business goals and Saudi Vision 2030, in line with Qiddiya City's evolving development.
• Create an annual leisure trade business plan as part of the broader DMMO Business and Marketing Plan.
• Build, develop, and maintain relationships with KSA and international leisure travel trade partners including tour operators, travel agencies, OTAs, and DMCs.
• Develop partnerships with additional distribution stakeholders such as airlines, including partnership plans, contract negotiations, and joint marketing initiatives.
• Ensure effective promotion of the destination through all trade distribution channels.
• Plan and coordinate DMMO participation in key trade shows and industry events, attending as required.
• Develop and implement a FAM trip program to host and engage identified travel trade partners.
• Promote destination offerings—including attractions, accommodations, and experiences—as they go live.
• Manage international office representation teams and support appointments in new markets as needed.
• Coordinate with internal stakeholders; media and PR relations managed by VP of Branding and Marketing.
• Collaborate with the Strategy department and in-market teams to conduct annual trade audits and benchmark destination sentiment and trade insights.
• Conduct market research to track travel trade trends and competitor activities, informing trade marketing strategies and identifying growth opportunities.
• Build strong relationships with travel trade associations and industry partners to collaborate on joint initiatives and share best practices.
• Leverage strategic partnerships to expand distribution channels and increase both visitor arrivals and spending.
• Work with trade partners and internal teams to ensure Qiddiya City is included in trade partner programs.
• Collaborate on product development initiatives to create marketable travel packages aligned with brand and audience targets.
• Identify opportunities for new product offerings and work with stakeholders to design distinctive, experience-driven options.
• Develop and apply performance metrics to evaluate trade marketing effectiveness, including bookings, revenue, and market share.
• Monitor and analyze KPIs to assess the success of campaigns and partnerships.
• Play a key role in building and leading the travel trade and distribution team over time.
• Provide leadership, set clear objectives, offer feedback, and support professional growth within the team.
• Undertake executive duties as part of the DMMO leadership team, including reporting, updates, and additional assignments from the Head of DMMO.
• Remain flexible to evolving responsibilities as the needs of DMMO and Qiddiya City develop.

Requirements

Benefits

Offering a comprehensive compensation and benefits package.

Additional details

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