Digital Marketing Executive - Freelancer (Part-Time)

We are looking for a data-driven and creative Digital Marketing professional to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Key Responsibilities :

Develop and manage digital marketing campaigns (SEO, SEM, PPC, Social Media, Email Marketing, etc.).

Plan and execute campaigns across platforms such as Google Ads, LinkedIn.

Monitor and analyze performance metrics and optimize campaigns for better ROI and engagement.

Create engaging and high-performing content for blogs, websites, emails, and social media.

Conduct market research and competitor analysis to identify trends and opportunities.

Work with designers, content creators, and developers to improve user experience and landing page performance.

Manage website content, SEO performance, and Google Analytics reporting.

Collaborate with sales and product teams to align marketing strategies with business goals.

Stay up to date with digital marketing trends and best practices.

Manage our social media platforms like LinkedIn, Instagram etc.

Requirements :

Bachelor’s degree in marketing, Communications, Business, or a related field.

(1-5+) years of experience in digital marketing or related roles.

Hands-on experience with SEO / SEM, Google Ads, Google Analytics, Meta Business Suite, email marketing platforms (e.g., Mailchimp, HubSpot), and CMS (e.g., WordPress).

Strong analytical skills and ability to interpret data to make actionable decisions.

Creative thinking and excellent communication skills.

Knowledge of design tools like Canva, Adobe Creative Suite (a plus).

Certification in Digital Marketing (Google, HubSpot, Meta, etc.) is a bonus.

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