Email Digital Marketing Specialist

The

Email Digital Marketing Specialist

is responsible for planning, creating, and executing email marketing campaigns that drive engagement, nurture leads, and increase conversions. This role focuses on segmentation, personalization, and performance optimization to maximize ROI across email channels.

The ideal candidate is creative, analytical, and detail-oriented, with expertise in email platforms, marketing automation, and analytics.

Key Responsibilities

Strategy & Campaign Planning

Develop email marketing strategies aligned with business and marketing objectives.

Plan campaigns including newsletters, promotions, automated sequences, and lifecycle emails.

Define target audiences, segmentation strategies, and campaign goals.

Coordinate with content, design, and product teams for campaign planning.

Email Design & Content

Write and design engaging email content optimized for opens, clicks, and conversions.

Ensure emails adhere to brand guidelines and tone of voice.

Create responsive templates suitable for desktop and mobile devices.

Personalize email messaging using dynamic content and segmentation.

Marketing Automation & Execution

Set up and manage campaigns within email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo, ActiveCampaign).

Implement automated workflows, triggered emails, and lead nurturing sequences.

Test and optimize subject lines, content, and CTAs for performance.

Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.

Analytics & Reporting

Monitor email campaign performance metrics : open rates, click-through rates, conversions, and ROI.

Conduct A / B testing to optimize campaigns and workflows.

Provide actionable insights to improve engagement, deliverability, and conversion rates.

Maintain dashboards and reports for stakeholders on email marketing performance.

Collaboration & Continuous Improvement

Work closely with marketing, sales, and design teams to align campaigns with broader marketing strategies.

Stay updated on email marketing trends, best practices, and new technologies.

Recommend process improvements and automation strategies to increase efficiency.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.

2–4 years of experience in email marketing, CRM, or marketing automation.

Proficiency with email marketing platforms (HubSpot, Mailchimp, Klaviyo, ActiveCampaign, etc.).

Strong understanding of email marketing KPIs and best practices.

Excellent writing, editing, and visual communication skills.

Analytical mindset with ability to interpret data and optimize campaigns.

Preferred Skills

Experience with HTML / CSS for email design.

Knowledge of CRM systems and customer segmentation.

Understanding of lifecycle marketing, lead nurturing, and personalization strategies.

Familiarity with A / B testing and conversion rate optimization.

Certifications in email marketing or marketing automation platforms.

What We Offer

Competitive salary with performance-based incentives.

Health, dental, and vision benefits.

Flexible remote or hybrid work options.

Professional development opportunities and training in email marketing and automation.

A collaborative, creative marketing team focused on engagement, retention, and growth.

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