Marketing Manager

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Responsibilities

• Develop and implement the B2B marketing strategy aligned with company objectives.
• Strong communication and coordination skills with Sales and Finance departments to develop and approve the annual plan
• Ability and curiosity to find new products
• Participate in designing business models for new products and their development plans
• Position the company’s digital services against competitors with clear value propositions.
• Plan and execute demand generation campaigns across digital, social, and event channels.
• Collaborate with sales on Account-Based Marketing (ABM) and lead nurturing programs.
• Manage digital marketing efforts including SEO, SEM, paid media, and social channels.
• Oversee content creation (blogs, whitepapers, case studies, videos, and webinars).
• Maintain brand consistency across all marketing materials and communications.
• Track marketing performance metrics (MQLs, SQLs, CAC, ROI, conversion rates).
• Prepare monthly and quarterly marketing performance reports.
• Manage marketing budget and ensure efficient use of resources.
• Collaborate with Product, Sales, and Customer Success on launches and campaigns.
• Participate in relevant industry events, expos, and webinars to enhance visibility.

Qualifications and Skills

Seniority level

Employment type

Job function

Industries

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