Marketing Generalist

Job Summary :

We are looking for a versatile and creative Marketing Generalist to support a wide range of marketing activities. This role is ideal for someone who enjoys working across different marketing functions, including content creation, social media, digital marketing, event coordination, and market research. The ideal candidate is a self-starter who thrives in a fast-paced environment and is eager to contribute to the growth of our brand.

Key Responsibilities :

Assist in the planning, development, and execution of marketing campaigns across various channels.

Create engaging content for social media, blogs, email newsletters, and marketing materials.

Manage and update the companys website and social media profiles.

Coordinate and support events, trade shows, webinars, and promotional activities.

Conduct market research to identify trends, competitors, and new opportunities.

Collaborate with designers, copywriters, and other team members to produce high-quality marketing assets.

Track and report on the performance of marketing campaigns and provide insights for improvements.

Support lead generation activities and work closely with the sales team to align efforts.

Maintain marketing databases and ensure accurate record-keeping.

Assist with administrative tasks and other marketing projects as needed.

Requirements :

Bachelors degree in Marketing, Communications, Business, or a related field.

Proven experience in a generalist marketing role or related position.

Strong writing, editing, and content creation skills.

Familiarity with social media platforms, digital marketing tools, and basic SEO principles.

Excellent organizational and multitasking abilities.

Good communication and teamwork skills.

Proficiency in MS Office; knowledge of design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Eagerness to learn and adapt to new marketing trends and tools.