Marketing Manager

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Samena is a leading chain of value fashion stores in the Kingdom of Saudi Arabia, dedicated to providing an extensive array of choices and a delightful shopping experience in modesty fashion at unparalleled value. Our stores cater to women, men, boys, girls, and newborns, offering a diverse range of trendy clothing options. In addition to fashion, Samena is your one-stop destination for home essentials, including bedding, kitchenware, travel accessories, and luggage. We also specialize in toys, strollers, and baby car seats, ensuring a comprehensive one-stop shopping experience for the entire family. With many mega stores strategically located across Saudi Arabia, Samena is committed to delivering quality products and exceptional value to our diverse clientele.

Position : Marketing Manager

We are seeking a highly skilled Marketing Manager to develop, manage, and execute Samena’s marketing strategy to increase brand visibility and market share while driving customer engagement across all channels.

Job Purpose

The Marketing Manager will be responsible for creating and implementing comprehensive traditional and digital marketing strategies tailored to the Saudi market. The ideal candidate will bring creativity, commercial awareness, and strong leadership abilities.

Responsibilities

• Develop and implement marketing strategies aligned with company objectives.
• Conduct market research to identify new trends and opportunities.
• Manage and optimize annual marketing budgets.
• Strengthen brand positioning and ensure consistent messaging.
• Plan, execute, and monitor campaigns, seasonal promotions, and product launches.
• Oversee digital marketing activities including social media and website management.
• Lead content creation initiatives including videos, brochures, and newsletters.
• Organize events, activations, exhibitions, and sponsorships.
• Collaborate with media partners, agencies, and influencers.
• Analyze customer insights and campaign performance reports.

Job Requirements

Education :

Experience :

Skills :

Job Categorization

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industry : Retail Apparel and Fashion

Skills & Tools : Market Research Platforms

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