Director of Sales

Overview

The main responsibility is to manage the total sales efforts within the hotel and the area sales office to generate proactively revenue. The basic guideline to do this is the hotel’s Marketing Plan as well as the Business Plan. The role includes maintaining, developing and recognizing Key Accounts / prospects, and regular contact with local and international Travel Trade. The role is involved with all agreements / contracts the hotel has with major Key Accounts / Tour Operators, etc. The incumbent is aware of market trends from all existing and potential feeders. The role also ensures an adequately staffed, motivated, and skilled sales team and proper sales office administration and filing according to standards. The job requires maintaining good relations with the supervisor, Rooms Division and Reservations at all times.

Hotel experience in the same position for 7 years or more is required.

Responsibilities

• Prospective accounts : identify prospective accounts and establish goals for Key Accounts by analyzing historical data and other statistics, conducting account interviews, and preparing customer action plans.
• Fairs (domestic / international) : attend fairs to represent the hotel / region in accordance with the Business / Marketing Plan and in coordination with Regional or Corporate Sales.
• Domestic market : prioritize sales activities for local travel trade and corporate accounts.
• International market : coordinate with the General Manager according to internal regulations.
• Rooms availability and coordination for high-booking periods : final approval is given by hotel operations management.
• Market mix : emphasize the right market mix to maintain product quality and minimize dependence on long-term trends.
• Coordination : hold regular meetings with hotel operations (Rooms Division, Reservations, and Food & Beverage) to exchange information and solve problems.

Administration

Finance

Contracting

General / Miscellaneous

Special

Press releases, PR activities, advertisements, etc. are executed and coordinated by the General Manager’s Office. GDS and other electronic distribution systems are updated by hotel operations on a regular basis.

Requirements

Hotel experience in the same position for 7 years or more.

Seniority level

Employment type

Job function

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