Product Marketing Specialist

Key Responsibilities

• Ensure product specs, images, and descriptions are accurate and consistent across TCL website, e-commerce platforms, retail partner sites, and in-store materials.
• Optimize product pages and offline materials for SEO, metadata, keywords, and structured content.
• Collaborate with digital, social, and retail teams to amplify product visibility across paid, organic, and physical channels.
• Monitor web traffic, in-store engagement, click-through rates, and conversion metrics to identify performance gaps.
• Coordinate with global and regional teams to localize product messaging and assets for all channels.
• Support product launches with digital and in-store readiness checks and content alignment.
• Conduct regular audits to maintain content quality and compliance across all platforms and retail environments.

Requirements

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