The Role
The Senior Marketing Specialist leads digital campaigns, corporate communications, and public relations activities. The role ensures delivery of press releases, public announcements, brand-building campaigns, loyalty activations, and mobile app / website marketing—bridging internal teams, agencies, and management for high-impact execution. Projects and tasks may be limited to or include additional items as per company direction.
Key Responsibilities
- Lead execution of integrated digital campaigns (social, SMS, email, push).
- Manage website and mobile app content, ensuring campaign alignment.
- Liaise with PR / media agencies for public communication and press releases.
- Own timelines for media announcements and external communications.
- Supervise creative production (infographics, visuals, video, templates).
- Drive B2B engagement and loyalty activations (Qitaf, WalaPlus, SDC).
- Develop integrated strategies for corporate and individual segments.
- Manage analytics dashboards (GA4, app analytics, campaign KPIs).
- Run monthly performance reviews and recommend optimizations.
- Ensure consistency of brand identity across all channels.
- Prepare and review press releases, newsletters, and corporate announcements.
- Coordinate corporate event participation (booths, expos, sponsorships).
- Lead updates to company profile, proposals, and technical presentations.
- Manage influencer marketing and external media partnerships.
- Ensure executive visibility (quotes, interviews, press opportunities).
- Collaborate with CX / IT to integrate campaigns with CRM and loyalty tools.
- Oversee junior specialist (Sara) to ensure timely execution and QA.
- Lead SEO / SEM and continuously optimize website presence.
- Implement A / B testing across creatives, audiences, and channels.
- Monitor media sentiment; maintain tracking and coverage logs.
- Develop crisis communication protocols with the PR agency.
- Drive Vision 2030-aligned educational / awareness content.
- Secure approvals and coordinate cross-functionally for on-time delivery.
- Prepare monthly strategic reports for management (insights & actions).
- Reduce operational risk by ensuring public communication and PR deliverables remain on track.
Requirements
BA in Marketing, Communications, or related field.4–6 years’ experience in marketing / communications.Strong bilingual (Arabic & English) copywriting and communication.Proven digital marketing and public relations / media coordination experience.Proficient in GA4, CMS, Canva / Adobe; solid project / stakeholder management.About the company
We are Al Jazirah Rent A Car, auto leasing and chauffeur drive Company, a leading car rental company established in 1992. Since then, we have been providing high-quality and reliable land transportation services to our clients across the Kingdom of Saudi Arabia. We take pride in offering a diverse fleet of modern cars equipped with the latest technologies, ensuring the comfort and safety of our clients during their journeys. Al Jazirah Rent A Car Company is distinguished by its B2B & B2C customer service, as well as a professional and dedicated team that always strives to meet customer needs and provide a unique and seamless rental experience. You can rely on us to meet all your car rental needs with the best experience.
#J-18808-Ljbffr