Senior Marketing Specialist

The Role

The Senior Marketing Specialist leads digital campaigns, corporate communications, and public relations activities. The role ensures delivery of press releases, public announcements, brand-building campaigns, loyalty activations, and mobile app / website marketing—bridging internal teams, agencies, and management for high-impact execution. Projects and tasks may be limited to or include additional items as per company direction.

Key Responsibilities

• Lead execution of integrated digital campaigns (social, SMS, email, push).
• Manage website and mobile app content, ensuring campaign alignment.
• Liaise with PR / media agencies for public communication and press releases.
• Own timelines for media announcements and external communications.
• Supervise creative production (infographics, visuals, video, templates).
• Drive B2B engagement and loyalty activations (Qitaf, WalaPlus, SDC).
• Develop integrated strategies for corporate and individual segments.
• Manage analytics dashboards (GA4, app analytics, campaign KPIs).
• Run monthly performance reviews and recommend optimizations.
• Ensure consistency of brand identity across all channels.
• Prepare and review press releases, newsletters, and corporate announcements.
• Coordinate corporate event participation (booths, expos, sponsorships).
• Lead updates to company profile, proposals, and technical presentations.
• Manage influencer marketing and external media partnerships.
• Ensure executive visibility (quotes, interviews, press opportunities).
• Collaborate with CX / IT to integrate campaigns with CRM and loyalty tools.
• Oversee junior specialist (Sara) to ensure timely execution and QA.
• Lead SEO / SEM and continuously optimize website presence.
• Implement A / B testing across creatives, audiences, and channels.
• Monitor media sentiment; maintain tracking and coverage logs.
• Develop crisis communication protocols with the PR agency.
• Drive Vision 2030-aligned educational / awareness content.
• Secure approvals and coordinate cross-functionally for on-time delivery.
• Prepare monthly strategic reports for management (insights & actions).
• Reduce operational risk by ensuring public communication and PR deliverables remain on track.

Requirements

About the company

We are Al Jazirah Rent A Car, auto leasing and chauffeur drive Company, a leading car rental company established in 1992. Since then, we have been providing high-quality and reliable land transportation services to our clients across the Kingdom of Saudi Arabia. We take pride in offering a diverse fleet of modern cars equipped with the latest technologies, ensuring the comfort and safety of our clients during their journeys. Al Jazirah Rent A Car Company is distinguished by its B2B & B2C customer service, as well as a professional and dedicated team that always strives to meet customer needs and provide a unique and seamless rental experience. You can rely on us to meet all your car rental needs with the best experience.

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