Sales Manager - F&B / Specialty Coffee

Sales Manager – F&B / Specialty Coffee Location: Riyadh, Saudi Arabia Employment Type: Full-Time Job Overview We are looking for an experienced Sales Manager with a strong background in the F&B industry , preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market , proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts. Key Responsibilities Develop and execute sales strategies to achieve revenue and business growth targets. Identify and acquire new B2B clients and business opportunities across the Saudi market. Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses. Develop partnerships and commercial opportunities within the specialty coffee and F&B sector. Manage the complete sales cycle from lead generation to negotiation, closing, and account management. Prepare proposals, quotations, presentations, and commercial agreements. Maintain a strong sales pipeline and provide regular sales forecasts and reports. Identify market trends, customer needs, and competitor activities. Strengthen relationships with existing clients and identify opportunities for upselling and business expansion. Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery. Represent the company at exhibitions, networking events, industry meetings, and business functions. Requirements Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field. 5–8 years of sales experience within the F&B industry in Saudi Arabia. Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands. Established network and strong connections within the Saudi F&B market. Proven track record in B2B sales, business development, and achieving sales targets. Strong understanding of the Saudi F&B market and customer landscape. Excellent communication, presentation, negotiation, and relationship-building skills. Strong commercial and business development mindset. Proficiency in Microsoft Office and CRM systems. Fluent English is required; Arabic is an advantage. Valid Saudi driving license is preferred. Key Skills F&B Sales & Business Development B2B & Corporate Sales Specialty Coffee / Café Industry Saudi Market Network Client Relationship Management New Business Acquisition Negotiation & Closing Key Account Management Sales Strategy & Target Achievement Market Development