Regional Marketing Communications Associate
Internal Job Title : Regional Marketing Communications (Marcomms) Associate
Business : Lucy Electric MENA Regional Headquarters
Job Reference No : 3999
Overview
Job Purpose : We are seeking an ambitious and innovative Regional Marcomms Associate to join our team and drive our marketing and business development efforts in the MENA region. As the Regional Marcomms Associate, you will be responsible for executing effective marketing initiatives to promote our products / services and drive business growth. Your role will play a crucial part in shaping the success of our regional marketing initiatives.
Job Dimensions : Working in our Regional Marketing team as Regional Marcomms Associate you will work closely with the Regional Marketing Manager, Regional Sales Teams, and other regional functions with a dotted reporting line to the Lucy Electric Central Events leader. The role will be based in our office in Riyadh and will require local travel.
Key Responsibilities
- Regional Planning and execution
- Event Management
- Product launches and sales support
- Regional Internal Communications
- Relationship Management and Collaboration
Details :
Regional Planning : Collating information for the annual regional Marcomms planning process with analytics and required inputs.Budget and expenses : Collate and process expense records and budget data for activities through to the payment of suppliers which will contribute to regional cost control using the relevant corporate systems; process expenses related to events, campaigns, and other marketing activities in a timely manner to assist the tracking of the regional budget; collate research information to understand industry trends, customer needs and competitive positioning from branding and marketing perspective.Event Management : Support planning and delivering events according to schedule to run within budget, coordinate activities of design development, sales, marketing, and delivery; arrange venues, equipment, catering, accommodations, and travel for participants; draft pre and post event communication to maximize engagement and follow up opportunities; record event KPIs and ROI metrics; contribute to adopting best practices for events in the region; design and execute customer communication plans through channels including email, content marketing and paid advertising; maintain regional customer communication calendar; establish and maintain target audience lists; track and report on customer engagement metrics; deliver regional demand generation and customer engagement programs; liaise with PR and digital agencies as required.Product launches and sales support : Coordinate with Central Product Management and Marcomms teams on regional launch timings; regionalise and distribute product and sales collateral, case studies, white papers and other content to support product launches and sales; facilitate translations where required; track local initiatives in the global CRM system.Regional Internal Communications : Responsible for internal communication to keep regional organization informed and aligned with company goals; organise internal events such as town halls, training sessions and team building activities; draft content for newsletters, internal memos and other communication materials; ensure consistency and transparency across region in collaboration with Central Marcomms and Regional teams.Relationship Management and Collaboration : Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion; liaise with Central Marcomms and other regional marketing teams to share best practices, leverage global marketing assets, and contribute to global marketing initiatives.Requirements
Education and Experience : Bachelor’s degree in Business or related subject; Marketing desirable. Experience in B2B regional marketing, preferably in a multinational matrixed company. Relevant industry experience is highly desirable. Demonstrated success in delivering marketing communications projects. English and regional language proficiency required.Key Experiences : Prior experience in event management; experience with digital marketing; experience in managing internal communications within a large matrixed organization; skilled in customer / key stakeholder journey mapping to improve engagement, satisfaction and conversion; ability to engage, take direction and influence internal and external stakeholders at various levels.Results Orientation : Goal-driven mindset with a focus on achieving measurable objectives and delivering tangible business results.About Us
Lucy Group Ltd is the parent company of all Lucy Group companies. Since its origins in Oxford, UK, over 200 years ago, the Group has grown and diversified. Today we employ in excess of 1,400 people worldwide, with operations in the UK, Saudi Arabia, UAE, India, South Africa, Brazil, Thailand, Malaysia, India and East Africa. Lucy Electric is a global business that provides medium voltage switching and protection solutions for electrical distribution systems. Our dedication to cultivating our service provision allows Lucy Electric to offer a complete solutions package to our customers; facilitating the delivery of electricity to homes and businesses worldwide.
Does this sound interesting? We would love to hear from you. Our application process is quick and easy. Apply today!
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