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AstraZeneca
Franchise Head BBUAstraZeneca • Riyadh,Central
Franchise Head BBU

Franchise Head BBU

AstraZeneca • Riyadh,Central
الوصف الوظيفي


JOB TITLE

Franchise Head – BBU


ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces.

What you’ll do

  • Lead the Sales and Marketing business planning and management activities in line with ambitious growth plans, translating strategy into clear, measurable actions.
  • Develop and implement franchise strategies to transform and shape the treatment of diseases in the specified therapy area.
  • Lead a team of sales and marketing managers setting clear expectations, tracking performance, and addressing challenges early to secure brand objectives.
  • Lead the commercial strategy for the specified products, and drive new product launches with excellence, orchestrating cross-functional teams to deliver impactful launch plans.
  • Ensure effective product communication and promotional support, driving implementation of marketing plans that deliver on sales, margin and profit goals.
  • Define brand priorities through the implementation of cross functional brand plan process, considering company alliance & SOP.
  • Assure the market analysis (scenarios, trend, competitors, etc.) and monitor the quantitative and qualitative product perception.
  • Drive innovation / digitalization in business, finding and implementing innovative approaches across marketing channels.
  • Build and maintain strong relationships with KOLs and HCOs, aligning local initiatives with global and international projects and guidance to maximize impact
  • Work cross functionally to ensure seamless collaboration between medical, market access, regulatory and other key functions, with a strong focus on unlocking market access opportunities.
  • Conduct ongoing market analysis, including scenario planning, trend monitoring and competitor intelligence, to inform agile decision-making and course correction.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.


So, what’s next?

  • Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
  • Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on

Follow AstraZeneca on

Follow AstraZeneca on

Date Posted

05-مايو-2026

Closing Date

11-مايو-2026
إنشاء تنبيه وظيفي لهذا البحث

Franchise Head BBU • Riyadh,Central

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