Senior Digital Marketing Specialist

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Job Title: Senior Digital Marketing Specialist

Company: Asal Abu Nayef Honey

Location: Riyadh

Job Type: Full-time

About Us:

Asal Abu Nayef is a leading honey production company known for its quality and innovative products. We are expanding our digital presence and looking for a skilled Senior Digital Marketing Specialist to drive impactful results.

Job Summary:

We are seeking a Senior Digital Marketing Specialist to develop and implement digital marketing strategies, manage campaigns, enhance brand awareness, and drive growth across digital channels, with a focus on leveraging AI tools for optimization.

Key Responsibilities:

Digital Strategy: Develop and execute marketing strategies aligned with company goals.

Campaign Management: Manage and optimize campaigns across Google Ads, Facebook, Instagram, etc.

AI Integration: Utilize AI tools for performance analysis and campaign automation.

SEO/SEM: Optimize website ranking and increase organic traffic.

Social Media: Create content plans to engage audiences and grow communities.

Performance Analysis: Use analytics tools to monitor campaign performance and provide actionable insights.

Email Marketing: Create campaigns to nurture leads and engage customers.

Market Research: Stay updated on digital trends and best practices.

Qualifications and Skills:

Experience: 5+ years in digital marketing with proven success.

Technical Skills: Expertise in Google Ads, Meta Ads, Google Analytics, and AI marketing tools.

SEO/SEM: Strong understanding of SEO and SEM.

Creativity: Ability to generate innovative ideas for brand growth.

Communication: Strong verbal and written communication skills.

Data-Driven: Analytical mindset for data-informed decision-making.

Education: Bachelor's degree in Marketing, Business, or related field.

What We Offer:

Competitive salary and performance-based incentives

Collaborative and innovative work environment

Opportunities for professional growth

How to Apply:

If you're passionate about digital marketing and AI, apply via LinkedIn.