Copywriter - Arabic

Overview The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work. The position of Copywriter - Arabic is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands.

Responsibilities

Writing texts (e.g. copy, product descriptions), proofreading, and content editing

Ensuring the consistency of prepared content

Works in partnership with an Art Director to develop creative concepts for marketing materials and campaigns

Have a keen understanding of all the channels in the 1 : 1 marketing space

Understanding of the power of data intelligence to help achieve the communication challenge

Make conceptual and strategic decisions across a wide variety of clients and industries

Taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language

Develop and execute strategically-sound creative for cross-channel initiatives

Present ideas persuasively with credibility, reasoning, and emotion

Actively listen to understand the ask, client feedback, and internal feedback

Ensure communications are produced to the highest standards of accuracy and quality control

Deliver fresh ideas and personality while working with existing brand voice and tone

Conceptualizes and writes content for various formats (white papers, scripts, in-store signage, social media, and more)

Researches competitors and industry trends to provide insight into creative foresight

Collaborate with creatives to ensure copy and design tell a cohesive story

Qualifications

At least 4 years of experience in concept creation with an understanding of the difference between a communication concept and an executional idea

Mastery in developing copy for large cross-channel and / or direct-marketing initiatives across online and offline media

Bachelor’s Degree in an appropriate field of study

Ability to develop thriving client relations and lead creative presentations

Strong conceptualisation and smart thinking skills

Energetic, with a sense of humor and an open, curious mind

exceptional conceptual and design skills and a robust portfolio across mediums

A knack for strategic brainstorming, campaign development, creative brief development, and creative execution

Additional Information R-2952P-3340

Seniority level Not Applicable

Employment type Full-time

Job function Marketing, Public Relations, and Writing / Editing Industries : Advertising Services

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Jiddah, Makkah, Saudi Arabia .

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