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Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer capabilities in Media, Data, Technology, Commerce, and Content. We focus on effectiveness to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Overview
- Assist in developing and implementing media plans, analyzing market and consumer data, identifying target audiences, and selecting media channels.
- Collaborate with planning and cross-functional teams to develop and execute media strategies.
- Support the media team with daily duties related to strategic channel / media approaches.
- Manage client relationships and communications.
Responsibilities
Understand client briefs and plan media channels aligned with objectives.Create and manage MRF sheets, coordinate with creative agencies for timely material receipt and campaign go-live.Traffick digital campaigns, liaise with TAAG team, ensure proper implementation.Follow up with agencies and prepare implementation reports.Manage campaign launches, set client expectations.Ensure accurate bookings by administration team.Prepare client status reports and optimization recommendations.Supervise invoicing processes.Familiar with MS Office 365 suite.Experience with media planning / buying tools like Z / X Plan, Statex, GWI, Euromonitor, WARC, Similar Web.Knowledge of digital planning tools such as DV360, Google Ads, Meta Business Manager, etc.Understand digital media and emerging technologies.Strong analytical skills and market data interpretation.Commercial mindset focused on ROI.Qualifications
Bachelor's in marketing, advertising, or related field.1-2 years in media planning or related roles.Organized, team player, multitasker, able to work under pressure.Digital platform certifications are a plus.Understanding of KPIs and active in achieving them.Additional Information
R-2666P-2992
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing / Editing
Industries
Advertising Services
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