Product Marketing Manager

About the role :

The Product Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. By participating in external events and communities, the Product Marketing Manager shall deepen their industry knowledge, identify trends, and understand our visitors' and exhibitors' needs in detail. This role involves close collaboration with the sales team to align on enablement and account‑based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

This role offers a fantastic opportunity to shape the future of our shows and play a vital part in achieving our marketing objectives.

Requirements

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
• Establish market size, penetration, and identify growth opportunities across key industries and segments.
• Propose and implement audience growth strategies.
• Manage relationships with associations, analysts, influencers, media, and industry bodies.
• Lead onsite at shows and represent our brand at external market / industry‑specific events.
• Develop detailed visitor and exhibitor marketing plans and objectives.
• Align with the Sales team on enablement and ABM plans.
• Contribute to persona development for content and customer experiences.

Key Shared Accountabilities

Requirements

About the Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data‑driven insights and digital solutions. RX is part of RELX, a global provider of information‑based analytics and decision tools for professional and business customers. For more information, visit

Accessibility Statement

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact .

Equal Employment Opportunity Statement

We are an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

#J-18808-Ljbffr