Brand Manager

Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a Kesimpta in the short and long term. About the Role

Major Accountabilities :

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for Kesimpta
• Accurate management of budgets for Kesimpta.
• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
• Delivery of sales targets
• Full accountability for brand and delivery of all programmers related to it.
• Understanding and use of marketing principles and C4 process to deliver to customer needs
• Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques / tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as Kesimpta brand champion to create enthusiasm and focus internally and with external customers and agencies. Key performance indicators / Measures of success
• Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full financial accountability of advertising and promotion budgets
• Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan, on time and to a high standard.
• Manage all components of a Kesimpta components as priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension, new campaign, commercial program, and / or generic defense. Job Dimensions : Number of Employees :

0 Financial responsibility : Contributes to overall sales target Impact on the organization :

Medium - High Ideal Background : Education : University degree or equivalent in Science, Marketing or Business qualification. Experience : At least 3-5 years field sales experience or related marketing services experience and brand management experience. Languages :

Fluent in English and Arabic.

Why Novartis :

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? Join our Novartis Network :

Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up : Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

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