Digital Marketing Analyst

Overview

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes : website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

Responsibilities

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting‑edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as creative formats and messaging strategies.
• Increase a website's visibility in search engines to drive organic and paid traffic.
• Analyze performance metrics, and stay up to date with search engine algorithm changes.
• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Education & Experience Requirements

Country / Region

SA

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