Content Strategist

Penny.co is a fast growing scale-up delivering cloud-based procurement management for mid-market and enterprise customers. To enter our next stage of growth, we re building a search driven, campaign ready content engine. This brings the opportunity for a full-time content strategist to own Penny s SEO-led content strategy and production.

Role summary

In this role you ll plan, create and optimize all written (webpages, blogposts, case studies, campaigns, etc) and multimedia (video, webinars, etc) marketing assets that attract, educate and convert to relevant leads. You collaborate with product and sales teams to identify and create new relevant marketing content. You ll also own the content calendar, backlog and performance metrics (KPIs). You ll bring fresh campaign concepts to the table on a continuous basis and leverage AI / LLM workflows to increase output speed and search visibility.

Key Responsibilities :

• Produce SEO-optimized website copy, pillar pages, blog posts, case studies, ebooks, topic based campaigns and webinar scripts
• Research keywords, structure topic clusters and implement on-page best practices for higher rankings and traffic growth
• Propose and execute content for product / feature launches, ABM campaigns, nurture sequences and paid programs
• Maintain a transparent content calendar with clear status, priorities and deadlines, reporting on traffic, engagement and pipeline KPIs
• Test and adopt AI tools for outline generation, content refreshes, FAQ schema and internal-link automation
• Audit existing assets, run A / B tests on headlines and CTAs and iterate based on analytics in order to improve Penny s content performance.

Requirements :

Nice to haves

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