Digital Marketing Specialist

InsightsRiyadh, Saudi Arabia

30+ days ago

Job description

Role Purpose

We are seeking a creative, data-driven, and results-oriented

Digital Marketing Specialist

to join our

team in Riyadh . The role will be responsible for developing, implementing, and optimizing

digital marketing strategies

to enhance brand visibility,

generate qualified leads , and support

business growth

within the

financial services

sector. The ideal candidate will possess strong expertise in

SEO ,

SEM ,

social media ,

content marketing ,

email marketing ,

marketing automation , and

campaign analytics , with an understanding of regulatory considerations in financial marketing. KEY ACCOUNTABILITIES & ACTIVITIES Key Accountabilities

Key Activities 1.

Digital Marketing Strategy & Execution

Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing, and content marketing) aligned with business goals. 2.

Content Development & Brand Awareness

Create and oversee engaging, compliant content tailored for various platforms, ensuring brand consistency and adherence to financial advertising guidelines. 3.

Performance Tracking & Optimization

Monitor campaign KPIs, analyse analytics, and optimize strategies to improve conversion rates and ROI. 4.

Lead Generation & Client Engagement

Implement targeted campaigns to generate high-quality leads, nurture client relationships, and enhance customer retention. 5.

Collaboration & Compliance

Work closely with internal teams, agencies, and compliance departments to ensure all marketing activities meet regulatory and brand standards. JOB SPECIFICATIONS Knowledge / Skills

SEO, SEM (Google Ads), and social media advertising

Email marketing and automation.

CRM integration and lead nurturing workflows

A / B testing and conversion rate optimization (CRO)

Content marketing and copywriting for financial products

Paid social advertising (LinkedIn, Facebook, Instagram)

Marketing funnel design and retargeting strategies

Proficiency with marketing analytics tools (Google Analytics, Tag Manager, social insights)

Strong communication, analytical, and project management skills

Education /

Certifications

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Professional certifications in Digital Marketing (Google Ads and Facebook Blueprint) preferred

Experience

Minimum 5 years of digital marketing experience, preferably within the financial services industry

Proven track record of managing successful multi-channel campaigns in a regulated sector

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Marketing Specialist • Riyadh, Saudi Arabia