Head of Sales & Marketing

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Owns revenue growth for

B2B (SaaS / ERP)

by aligning

sales and marketing

end-to-end—building healthy pipeline, converting to recurring revenue, and operating

hands‑on

paid campaigns that directly influence

SQLs / ARR .

General Objectives : Hit

ARR / New Bookings

plan (monthly / quarterly / annual).

Build a high‑performing team with clear incentives and exec dashboards.

Key Responsibilities :

Define go‑to‑market for segments / ICPs, pricing, and

sales playbooks .

Own quotas, coaching, and weekly

Deal Reviews ; enforce

CRM hygiene

and stage discipline.

Run accurate

Forecasting ; design commission plans tied to ARR / Net Revenue / Margins.

Develop indirect channels ( Partners / Resellers ) and open new markets / verticals.

Build integrated

Demand Gen, Performance, Content / SEO, Events

strategy.

Hands‑on

paid campaigns : Set up and manage

LinkedIn Ads / Google Ads

(accounts, audiences / keywords, budgets).

Measurement setup ( GA4, UTM, Conversion Tracking, Pixels / Tags ).

Daily optimization & A / B testing to lower

CAC / CPL

and improve

SQL quality .

Enable sales with pitch decks, one‑pagers, case studies, and email sequences.

Own brand presence and field marketing (expos, webinars, thought leadership).

3) RevOps & Analytics

Unify funnel data in

CRM / BI

with exec dashboards for : Win Rate, Pipeline Velocity, SQL Quality, CAC / LTV, Forecast Accuracy .

Improve packaging / pricing with Product & Finance; govern

Lead Routing / SLAs

across teams.

4) Partnerships & Enterprise Relations

Build ISV / integration partnerships and MoUs; represent the company with key accounts and ecosystem stakeholders.

5) People & Culture

Structure the org, define career paths, and run data‑driven quarterly reviews.

Champion a

Pipeline‑first, customer‑obsessed, data‑driven

culture.

Requirements :

Bachelor’s in Business / Marketing / Engineering (Master’s is a plus).

8‑12 years

total experience with

3+ years

leading B2B teams in KSA (SaaS / ERP preferred).

Proven track record building pipeline and delivering

ARR / Bookings .

Hands‑on

performance marketing :

Running

LinkedIn Ads / Google Ads

end‑to‑end (build, track, optimize, report).

Strong

CRM

expertise (HubSpot / Odoo CRM) and funnel governance.

Excellent Arabic; strong English for presentations, negotiations, and contracts.

Nice to Have : Experience with

RevOps

and Marketing Automation.

Knowledge of technical integrations and local partner models.

Exposure to both

SMB

and

Enterprise

motion in KSA.

Authority & Decision Rights :

Propose / approve sales & marketing plans and budgets within delegated limits.

Approve discounts / special offers per authority matrix.

Sign non‑binding agreements / MoUs and partnership intents as delegated.

Tools & Systems :

HubSpot / Odoo CRM (CRM), GA4, LinkedIn / Google Ads, Marketing Automation, Looker / Power BI, webinar / event tools, content repository.

Weekly :

Pipeline / Deal Reviews, joint Sales‑Marketing stand‑ups, Forecast update.

Monthly :

Channel performance review, campaign plan, playbook / pricing tweaks.

Quarterly :

OKRs, incentive review, partner plan, pricing review.

Seniority level

Executive

Employment type

Full‑time

Job function

Sales and Business Development

Industries

IT Services and IT Consulting

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