Description
We are seeking a PPC Assistant to join our dynamic marketing team in India. The ideal candidate will have substantial experience in managing pay-per-click campaigns, with a focus on optimizing performance and driving traffic. This role requires a detail-oriented individual who can analyze data and implement strategies to improve campaign effectiveness.
Responsibilities
- Assist in managing PPC campaigns across various platforms including Google Ads, Bing Ads, and social media.
- Conduct keyword research to identify new opportunities for campaign growth.
- Analyze campaign performance and provide insights and recommendations for optimization.
- Collaborate with the marketing team to develop ad copy and creative assets that align with campaign goals.
- Monitor budget and adjust bids to maximize ROI on advertising spend.
- Generate and present performance reports to stakeholders and suggest strategic improvements.
Skills and Qualifications
5-10 years of experience in PPC advertising and campaign management.Proficiency in Google Ads and Google Analytics.Strong understanding of keyword research tools such as SEMrush, Ahrefs, or similar.Experience with A / B testing and conversion rate optimization strategies.Excellent analytical skills with the ability to interpret data and make data-driven decisions.Strong communication skills, both written and verbal, to convey strategies and results effectively.Familiarity with social media advertising platforms like Facebook Ads, LinkedIn Ads, etc.Skills Required
Google Ads, Keyword Research, Bid Management, a / b testing, conversion tracking , Landing Page Optimization, Budget Management, Competitor Analysis