No longer accepting applications

Channel Marketing Manager

ELSEWEDY ELECTRICRiyadh, Riyadh Region, Saudi Arabia

30+ days ago

Job description

The Channel Marketing Manager is responsible for planning, developing, and implementing marketing strategies and campaigns to support El Sewedy Electric's channel partners / distributors / retailers in KSA. The role involves strengthening partnerships, driving brand awareness, and achieving sales growth through effective channel marketing initiatives tailored to local market dynamics.

Job Requirements :

Develop and implement channel marketing strategies that align with regional and corporate business objectives.
Plan and execute marketing campaigns and promotions to drive demand generation and sales through distributors, retailers, and other channel partners.
Design and deliver training materials, product presentations, and marketing support to enhance channel partner performance.
Work closely with sales teams to identify channel needs and develop solutions to meet them.
Analyze market trends, customer needs, and competitor activities to identify growth opportunities.
Monitor and report on the effectiveness of channel marketing initiatives and recommend improvements.
Ensure consistent branding and messaging across all channel marketing materials and activities.
Manage events, exhibitions, and sponsorships to enhance brand visibility in the market.
Act as the primary liaison between the marketing, sales, and channel partners in KSA.
Partner with cross-functional teams to deliver integrated marketing campaigns.
Develop and manage the channel marketing budget, ensuring effective allocation of resources.
Monitor ROI for all marketing activities and optimize spending.
Leverage digital tools and platforms to enhance channel partner engagement and customer reach.
Drive e-commerce and online visibility initiatives with channel partners.

Qualifications :

Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree is a plus).

5+ years of experience in marketing, preferably in a channel or partner marketing role within the electrical, industrial, or energy sector.

Proven track record of managing successful marketing campaigns and programs in KSA or GCC.

Strong understanding of the KSA market dynamics and cultural nuances.

Excellent communication, negotiation, and relationship-building skills.

Proficient in digital marketing tools, CRM systems, and marketing analytics.

Fluent in English and Arabic.

El Sewedy Electric is an equal opportunities employer and welcomes applications from diverse candidates.

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Marketing Manager • Riyadh, Riyadh Region, Saudi Arabia