Senior Marketing Specialist

We are seeking a highly motivated and experienced Senior Marketing Specialist to join our dynamic team in the retail and wholesale sector. The ideal candidate will possess a strong background in marketing strategies, brand management, and digital marketing initiatives. As a Senior Marketing Specialist, you will play a pivotal role in the development and execution of comprehensive marketing campaigns that drive brand awareness, customer engagement, and sales growth.

Responsibilities

Develop and implement integrated marketing strategies that align with the company's objectives and enhance brand visibility.

Conduct market research and analyze consumer trends to identify new opportunities for growth and innovation.

Collaborate with cross-functional teams, including sales and product development, to create cohesive marketing plans that support product launches and promotional events.

Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to optimize online presence and engagement.

Monitor and report on the performance of marketing campaigns, utilizing analytics to refine strategies and improve ROI.

Oversee the creation of marketing materials, including brochures, presentations, and advertisements, ensuring consistency with brand guidelines.

Establish and maintain relationships with external partners, including advertising agencies and media outlets, to enhance marketing efforts.

Lead and mentor junior marketing team members, fostering a collaborative and innovative work environment.

Stay updated on industry trends and best practices, applying insights to enhance marketing strategies.

Prepare and manage the marketing budget, ensuring effective allocation of resources for maximum impact.

Preferred Candidate

Proven experience in a senior marketing role, preferably within the retail or wholesale industry.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and interpersonal skills, with the ability to build relationships across various departments.

Creative thinker with a strong understanding of branding and consumer behavior.

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.

Strong leadership capabilities with experience in mentoring and developing team members.

Ability to adapt to changing market conditions and respond proactively to challenges.

Fluency in English; knowledge of Arabic is a plus.

Relevant degree in Marketing, Business Administration, or a related field.

Skills

Digital Marketing :

Expertise in online marketing strategies, including SEO, SEM, and social media marketing, to increase online visibility and engagement.

Market Research :

Proficient in conducting thorough market research to understand consumer behavior, competitor analysis, and industry trends, enabling informed decision-making.

Analytical Skills :

Strong ability to analyze data from marketing campaigns, interpret results, and make adjustments to improve effectiveness and ROI.

Project Management :

Experience in managing multiple marketing projects simultaneously, ensuring timely delivery and alignment with overall business goals.

Communication :

Excellent verbal and written communication skills, essential for creating compelling marketing content and collaborating with team members and stakeholders.

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