Marketing Specialist

Are you a creative storyteller digital marketing expert and visual content creator looking to make a meaningful impact A prestigious Culinary Academy in Saudi Arabia is seeking a Marketing Specialist to lead the charge in showcasing the academys mission values and student success stories to the world.

In this exciting and purposedriven role youll work alongside a passionate Business Development Team to craft engaging campaigns create inspiring content and shape the academys digital identity. This is an ideal opportunity for candidates who bring a mix of marketing strategy graphic design and photography skills and are eager to use their talent to promote educational excellence and community engagement.

KEY RESPONSIBILITIES Digital Marketing Strategy & Execution

Design and execute impactful digital marketing campaigns across various platforms (website social media email digital ads).

Align all efforts with the academys strategic goals positioning and brand voice.

Visual Content Creation

Plan and produce highquality graphics videos and photography to support marketing initiatives and bring the academys story to life.

Capture events student activities and instructor highlights for visual storytelling.

Social Media Management

Own and grow the academys social media presence on Instagram LinkedIn Twitter and emerging platforms.

Create and schedule compelling content to engage followers and increase reach.

SEO & Online Visibility

Implement SEO best practices and support SEM initiatives to enhance website traffic and discoverability.

Email Campaigns & Audience Engagement

Build and manage targeted email marketing campaigns to promote programmes events and success stories.

Monitor engagement and refine campaigns using performance insights.

Analytics & Optimisation

Use analytics tools to track KPIs assess campaign performance and generate reports.

Leverage insights to optimise content targeting and messaging.

Website Collaboration & Updates

Support website updates and improvements in collaboration with the technical / web team ensuring a userfriendly and visually aligned experience.

Brand Alignment & Messaging

Ensure brand consistency across all digital channels campaigns and materials.

Partnership Support & CrossTeam Collaboration

Work closely with the Business Development Assistant Communications Officer and Graphic Designer to align messaging and maximise outreach.

Support the development of external partnerships sponsor promotions and institutional campaigns.

Budget Awareness

Help manage the marketing budget to ensure costeffective execution of campaigns.

QUALIFICATIONS & REQUIREMENTS

Bachelors degree in Marketing Communications Media Advertising or a related field.

25 years of experience in a digital marketing or creative role (preferably in education hospitality F&B or creative industries).

Proven experience with marketing strategy content creation and multichannel campaign execution.

Graphic design and photography skills are essential experience with Adobe Creative Suite or Canva preferred.

Strong understanding of social media algorithms trends and engagement strategies .

Knowledge of SEO / SEM Google Analytics email marketing platforms (Mailchimp HubSpot etc.).

Excellent written and visual storytelling abilities.

Ability to work crossfunctionally in a fastpaced and creative environment .

Creative proactive resultsdriven and highly adaptable to digital trends.

WHY JOIN

Be part of a collaborative and dynamic team focused on creativity growth and storytelling.

Use your visual design and content creation skills to influence and inspire diverse audiences.

Advance your career in a multifaceted marketing role with room to innovate lead and grow.

Be part of something bigger than marketing.

Help shape the future of culinary education through creativity strategy and innovation.

Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1

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