Digital Marketing Specialist أخصائي تسويق رقمي

The candidate will be responsible for developing, implementing, and optimizing digital marketing strategies across multiple channels to drive brand awareness, engagement, and lead generation.

Key Responsibilities

Develop and execute digital marketing strategies

to drive online traffic, engagement, and conversions.

Plan and manage paid campaigns

on platforms like Google Ads, Meta (Facebook / Instagram), LinkedIn, TikTok, and others.

Optimize SEO / SEM efforts

to improve organic search rankings and website visibility.

Analyze performance metrics (KPIs / ROAS / CTR / CPA)

and prepare regular reports on campaign effectiveness.

Collaborate with designers, content creators, and operation teams

to align campaigns with business goals.

Monitor digital trends and competitor activity

to identify new opportunities for growth.

Maintain and update website content

to ensure SEO optimization and user-friendly navigation.

Test and optimize landing pages and ad creatives

to improve conversion rates.

Use analytics tools

(Google Analytics, Data Studio, HubSpot, etc.) to measure ROI and adjust campaigns accordingly.

Stay current with industry best practices , tools, and emerging digital marketing technologies.

Develop and implement social media strategies

to increase brand awareness, engagement, and followers.

Create, schedule, and publish content

(posts, stories, reels, videos, etc.) across all relevant social media platforms.

Monitor social media channels daily

and respond to comments, messages, and mentions in a timely, professional manner.

Track, analyze, and report performance metrics

(engagement rate, reach, impressions, CTR, conversions) and optimize strategy accordingly.

Build and maintain community relationships

by engaging with influencers, brand advocates, and relevant groups.

Ensure brand consistency in voice , messaging, and visuals across all platforms.

Stay up-to-date with platform updates,

new tools, and emerging best practices in social media marketing.

Skills

Digital Advertising (PPC, Display, Retargeting)

SEO & SEM

Social Media Marketing & Management

Email Marketing & Automation

Data Analysis & Reporting

Project Management

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