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CRM - Marketing (Freelance)
CRM - Marketing (Freelance)Laverne Group | مجموعة لافيرن • Riyadh, Riyadh Region, Saudi Arabia
CRM - Marketing (Freelance)

CRM - Marketing (Freelance)

Laverne Group | مجموعة لافيرن • Riyadh, Riyadh Region, Saudi Arabia
1 day ago
Job description

Talent Acquisition Specialist at Laverne Group | Recruiter | Headhunting | Recruitment | HR operation | Onboarding

Customer Lifecycle Management

  • Own the end-to-end retention strategy using WebEngage Journeys, Segments, and Campaigns.
  • Build, manage, and optimize automated workflows for onboarding, engagement, churn reduction, and win-back campaigns.

Campaign Execution

  • Create and deploy campaigns across multiple channels (Email, SMS, WhatsApp, Push, In-App banners) via CRM platforms.
  • Run A / B and multivariate tests on messaging, creatives, and timing to improve CTR, CVR, and retention rates.
  • Ensure brand voice and consistency in all retention communications.

    • Analytics & Reporting

  • Track and report KPIs : Delivered %, Open Rate, CTR, CVR, Conversions, Revenue Contribution, and CLTV.
  • Monitor and troubleshoot event tracking, payloads, and data models for accuracy.
  • Share insights with cross-functional teams (Marketing, Operations, Product) to refine customer strategies.

    • Optimization & Growth

  • Use nested segments and advanced filters to target high-value customers.
  • Identify opportunities to upsell, cross-sell, and re-engage inactive customers.
  • Collaborate with product and design teams to enhance customer journey touchpoints.

    • Qualifications

  • Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
  • Proven experience (2–4 years) in Retention / CRM Marketing, ideally with WebEngage or similar CRM platforms (MoEngage, Clevertap, Braze).
  • Strong analytical skills with proficiency in Excel, Google Analytics, or BI tools.
  • Understanding of customer journey mapping, segmentation, and lifecycle campaigns.
  • Hands‑on knowledge of A / B testing, conversion funnels, and cohort analysis.
  • Excellent communication and collaboration skills.
  • Experience in eCommerce, Beauty, or Luxury Retail sectors.
  • Familiarity with Salla, Shopify, or other eCommerce platforms integrated with WebEngage.
  • Ability to troubleshoot WebEngage API, event mapping, and payload discrepancies.
  • Knowledge of Arabic and English communications is a plus.

    • Job Details

  • Seniority level : Mid‑Senior level
  • Employment type : Part‑time
  • Job function : Marketing
  • Industries : Cosmetics
  • Location : Riyadh, Saudi Arabia

    • #J-18808-Ljbffr

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