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Head of Sales – Central & Eastern (In Vitro Diagnostics)

Head of Sales – Central & Eastern (In Vitro Diagnostics)

Beckman Coulter DiagnosticsRiyadh Region, Saudi Arabia
8 days ago
Job description

Head of Sales – Central & Eastern (In Vitro Diagnostics)

Join to apply for the Head of Sales – Central & Eastern (In Vitro Diagnostics) role at Beckman Coulter Diagnostics , a Danaher company.

About Us

Beckman Coulter Diagnostics is a global leader in advancing healthcare through innovative diagnostic solutions. Our mission is to empower healthcare professionals to deliver better patient outcomes by providing reliable, efficient, and cutting‑edge laboratory systems. We embrace the Danaher Business System (DBS), a culture of continuous improvement and operational excellence that drives innovation and growth.

Why Join Beckman Coulter

  • Impact Lives – be part of a company transforming healthcare and improving patient outcomes worldwide.
  • Grow with Us – access to Danaher’s world‑class training and development programs.
  • Innovate Every Day – work with cutting‑edge diagnostic technology and solutions.
  • Collaborative Culture – join a diverse, inclusive, and high‑performing team.
  • Regional Focus, Global Impact – make a tangible impact in Central and Eastern Provinces while being part of a global organization.

Your Role

As the Head of Sales for Beckman Coulter Diagnostics in the Central and Eastern Provinces, you will lead the charge in driving growth, expanding market presence, and delivering exceptional results. You will manage a talented team, collaborate with cross‑functional stakeholders, and leverage DBS to achieve and exceed business objectives.

Key Responsibilities

Sales & Profitability Management

  • Lead and manage sales and profitability in the region, ensuring alignment with the Saudi STRAT plan.
  • Drive growth and achieve business plan targets by identifying and capitalizing on market opportunities.
  • Set, review, and monitor sales objectives, maintaining an updated sales funnel.
  • Manage the A&P budget with the Country Director and Marketing Head.
  • Identify growth opportunities in products, market segments, and customer bases; develop strategic plans.
  • Collaborate with the Application Team Leader on menu expansion and new product introductions (NPI).
  • Work with the Strategic Partnerships Manager to enhance value propositions in MOH clusters.
  • Partner with the Business Development Manager to implement Key Account Management (KAM) in strategic accounts.
  • Ensure timely tender participation and drive both tender and direct purchase orders with the Tender Department.
  • Lead the Microbiology (MB) and Iris businesses across Saudi Arabia, driving market penetration and share growth.
  • Coordinate pricing strategies with the Country Director to ensure competitiveness.
  • Resources Management

  • Optimize hardware placement in potential accounts for high ROI.
  • Recruit, select, and onboard Clinical Application and Product Specialists.
  • Lead, coach, and motivate the sales team for excellence.
  • Conduct performance appraisals and participate in talent assessments, ensuring succession planning with HR and the Country Director.
  • Drive team engagement and alignment with company goals across functional teams.
  • Communication & Relationship Management

  • Support product launches and effective dissemination of marketing messages.
  • Represent Beckman Coulter at local and international industry events and trade shows.
  • Build strong relationships with KOLs, Lab Directors, and procurement bodies in the region.
  • Implement tactical marketing plans as defined by the Marketing Manager.
  • Manage the hybrid sales model, emphasizing direct sales while overseeing channel partners.
  • Collaborate with Third‑Party companies and contractors to broaden the product menu.
  • Participate in KAM and Growth Room reviews, leveraging DBS tools.
  • Gather market intelligence and inform stakeholders about competitive activities.
  • Collaborate with other Danaher OpCos to drive synergies.
  • What We’re Looking For

    Education and Experience

  • Bachelor’s degree in Life Sciences, Medical Lab, or a related field.
  • Minimum of 5 years in a managerial role, including at least 3 years managing managers.
  • Proven track record as a results‑driven sales professional in the diagnostics / laboratory industry.
  • In‑depth knowledge of diagnostic business models (e.g., GPPRR, OTL).
  • Mandatory experience working with distributors and third‑party partners.
  • Fluency in English and Arabic.
  • Strong understanding of the Saudi market, especially the Central and Eastern Provinces.
  • Behavioral Competencies

  • Build and maintain excellent relationships with stakeholders.
  • Highly agile and flexible, willing to travel extensively.
  • Strong leadership with a focus on people development and succession planning.
  • Commitment to compliance and integrity, serving as a role model for company values.
  • What’s in It for You?

  • Competitive Compensation : Attractive salary and benefits package.
  • Career Development : Access to Danaher’s training and leadership development programs.
  • Work‑Life Balance : Flexible working arrangements.
  • Global Network : Opportunity to collaborate across regions and functions.
  • Purpose‑Driven Work : Contribute to a mission that makes a difference in healthcare.
  • Join Us And Make An Impact

    At Beckman Coulter Diagnostics we believe in the power of innovation, collaboration, and continuous improvement. If you’re passionate about driving growth, developing talent, and making a difference in the Central and Eastern Provinces, we want to hear from you.

    Apply Now

    Take the next step in your career with Beckman Coulter, a Danaher company.

    Beckman Coulter Diagnostics – A Danaher Company

    Advancing Diagnostics, Transforming Healthcare.

    For more information, visit

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    Head Of Sales • Riyadh Region, Saudi Arabia

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