Senior Specialist CRM

Job Description

Key Objectives :

The Senior Specialist – CRM is responsible for developing, executing, and optimizing customer relationship management strategies to enhance engagement, loyalty, and conversion. The role ensures seamless execution of CRM campaigns in alignment with regional headquarters (RHQ) objectives, while collaborating closely with agency partners, eStore teams, and cross-functional departments to deliver best-in-class customer experiences.

Position Responsibilities

CRM Operations

• Align local CRM strategy and execution with RHQ directives and Samsung’s overall marketing objectives.
• Develop and execute CRM campaign plans in collaboration with CHEIL and internal stakeholders.
• Review HTML design and ensure technical accuracy of voucher codes, offers, and creative materials.
• Coordinate with the eStore team to confirm product availability before campaign launches.
• Set campaign KPIs and targets in line with RHQ goals and obtain necessary approvals before launch.
• Plan communication frequency in line with the corporate communications calendar.
• Identify and deploy the most effective CRM channels (email, SMS, push, etc.) based on performance metrics.
• Conduct segmentation analysis to target specific customer demographics and behaviors.
• Manage A / B testing for content, design, and offers to drive optimization and engagement.
• Ensure execution of HQ and RHQ CRM initiatives with timely reporting and analysis.
• Track and report CRM performance metrics to maximize ROI and channel effectiveness.

Agency & Stakeholder Management

Essential skills and experience

Qualifications

#J-18808-Ljbffr