Growth Marketing Co-Founder (SaaS)
Location : Remote (India, MENA, SEA)
Compensation : Equity + Co-founder Title
The Mission
Reinvent how people advance their careers by putting skills at the center. Build and scale a community where job seekers know their skills , discover skill gaps , and follow personalized learning journeys while employers find trusted, role-fit talent faster.
What Youll Drive
- Community-led growth : Launch and scale a job-seeker community (cohorts, challenges, AMAs, live workshops).
- Design engagement systemsleaderboards, badges, streaksto motivate repeat use.
- Content flywheels : Ship multi-channel content (LinkedIn / Twitter, short-form video, newsletters, blog, case studies) that educates on career paths, skill mapping, and practical upskilling.
- Viral & referral loops : Build refer-to-earn and peer-invite mechanics across onboarding, assessment, and learning milestones.
- Partnerships for trust : Activate universities, bootcamps, creators, L&D platforms, and employer brand partners to fuel distribution and credibility.
- Lifecycle & CRM : Own segmentation, funnels, and lifecycle messaging (email, in-app, WhatsApp / Telegram / Discord) to increase activation proficiency advocacy.
- Data-driven storytelling : Translate user outcomes (skill validation, gap closure, interview wins) into narratives that attract more seekers and employers.
Scope (Product Context)
Skill-first experience : Champion messaging around skill mapping, transparent profile scoring, and guided learning paths.Job-seeker outcomes : Move users from resume upload validated skills role-fit matches sharable profiles.Network effects : Turn every completed profile, course, and referral into stronger recommendations for the next user.MVP focus : Prioritize fast experiments that prove adoption, retention, and word-of-mouth.What Youll Own (Examples)
Launch community cohorts for target roles (e.g., frontend, data, QA).
Spin up creator / influencer programs and student ambassador networks.
Run SEO for learning paths and role guides; scale newsletter subs.
Build performance loops across paid, organic, and partnerships.
Create playbooks for employer-facing spotlights sourced from community wins.
You Might Be a Fit If You
Have led 01 growth at a startup (SaaS / edtech / career-tech / B2C / B2C2B).
Are a community builder + storyteller who ships fast experiments and measures what matters.
Can design referral / incentive mechanics and collaborate tightly with product to embed them.Are comfortable operating equity-first at the earliest stage and wearing many hats (growth, PMM, partnerships).Bonus Points
Experience with hiring, edtech, talent platforms, or gamified products.
Creator energynewsletter, podcast, video, or memes that teach.
Familiarity with employer branding or campus programs.
Structure
Engagement : Equity-based to start (pre-seed), evolving with traction and funding.Collaboration : Works cross-functionally with product, data, and partnerships.Apply
Send your portfolio / resume and LinkedIn URL to help@uptech-solution.com with the subject : Growth Marketing Co-Founder .