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NPD Manager – Asteri (Saudi Arabia)

NPD Manager – Asteri (Saudi Arabia)

Veblen InternationalSaudi Arabia
6 days ago
Job description

Overview

Shape what’s next for Asteri.

We are exclusively partnering with Asteri, hiring an NPD Manager to lead category strategy and bring breakthrough products to life – end to end – from concept to post-launch performance.

Asteri Beauty is a leading luxury makeup brand developed in Saudi Arabia, widely regarded as one of the region’s fastest-growing.

Package : Competitive tax-free salary + relocation support

The opportunity

As part of Asteri’s NPD & Sustainability team, you’ll own the roadmap for specific categories, identify white-space opportunities, and steer the full lifecycle—ideation, development, testing, registration, launch, and in-market optimisation. You’ll work cross-functionally with Marketing, Retail, Supply Chain and Finance, partner closely with suppliers, and champion both sustainability and regulatory excellence.

What you’ll do

  • Lead category strategy & innovation for your portfolio, translating consumer insights into commercially sound concepts.
  • Drive projects end-to-end : briefs, formulation direction, testing / clinical, claims, timelines, and post-launch reviews.
  • Partner with suppliers to ensure best-in-class quality and on-time, on-cost delivery.
  • Collaborate with Marketing & Store teams to orchestrate standout launches and sustained category growth.
  • Own regulatory & sustainability leadership across your categories, including EU / UK registrations and all product testing (in-house and with clinical labs).
  • Represent NPD in leadership forums and guide junior team members when needed.

What you’ll bring

  • Extensive experience in NPD with strong category management exposure.
  • A track record of successful launches and deep understanding of consumer trends, formulation and the regulatory landscape.
  • Strategic thinking, crisp communication, and cross-functional leadership skills.
  • Bachelor’s or Master’s degree in Business, Science, or related field.
  • Fluent English; Arabic is a plus.

    • Why Asteri

  • A pivotal role with visible impact, reporting to the Head of NPD & Sustainability.
  • The runway to build and scale categories at pace in a brand that prizes innovation and performance.
  • Tax-free compensation in KSA plus relocation support.

    • How to apply

    Ready to build category-defining products with Asteri? Apply with your CV and a brief note on your most impactful launch and your category strengths. (If you prefer, include a link to your portfolio or launch case studies.)

  • All 3rd party applications will be forwarded to Veblen International.

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