Marketing Manager

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Responsibilities

Develop and implement the B2B marketing strategy aligned with company objectives.

Strong communication and coordination skills with Sales and Finance departments to develop and approve the annual plan

Ability and curiosity to find new products

Participate in designing business models for new products and their development plans

Position the company’s digital services against competitors with clear value propositions.

Plan and execute demand generation campaigns across digital, social, and event channels.

Collaborate with sales on Account-Based Marketing (ABM) and lead nurturing programs.

Manage digital marketing efforts including SEO, SEM, paid media, and social channels.

Oversee content creation (blogs, whitepapers, case studies, videos, and webinars).

Maintain brand consistency across all marketing materials and communications.

Track marketing performance metrics (MQLs, SQLs, CAC, ROI, conversion rates).

Prepare monthly and quarterly marketing performance reports.

Manage marketing budget and ensure efficient use of resources.

Collaborate with Product, Sales, and Customer Success on launches and campaigns.

Participate in relevant industry events, expos, and webinars to enhance visibility.

Qualifications and Skills

Bachelor’s degree in Marketing (Not Sales)

5+ years of marketing experience ideally within automotive, engineering, or industrial fields.

Proven success in lead generation and marketing ROI delivery.

Hands-on experience with marketing automation (HubSpot, Marketo, Pardot) and CRM (Salesforce).

Strong knowledge of digital channels including SEO, PPC, social media, and content marketing.

Excellent analytical and reporting skills.

Exceptional communication, writing, and presentation skills.

Experience collaborating with cross-functional teams and managing agencies.

Proficiency in English

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail

Retail Motor Vehicles

Construction

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