Digital Media Performance Manager-Octopus by RTG

Octopus by RTG is the tech outsourcing and hiring arm of Robusta Technology Group. In partnership with a leading insurance company committed to providing exceptional digital experiences to the customers. We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization's digital marketing efforts and drive growth through data-driven strategies.

Role Overview :

As the Digital Media Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns across various channels. You will lead a team of specialists in digital performance, analytics, and marketing automation, while also collaborating with a third-party performance agency. Your primary goal is to maximize customer acquisition, retention, and revenue through effective digital marketing strategies.

Key Responsibilities :

Strategic Leadership :

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee the planning, execution, and optimization of digital media campaigns.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts.

Team Management :

Campaign Management :

Conversion Optimization :

Analytics and Reporting :

Marketing Automation :

Third-Party Agency Management :

Requirements

Desired Skills :

If you are a passionate and results-oriented digital marketing professional with a proven track record of success, we encourage you to apply for this exciting opportunity.