Digital UX Analyst

Overview

Key Activities, Responsibilities and Accountabilities :

• Design modern, responsive, and user-centric interfaces aligned with ART’s digital identity and evolving customer expectations, utilizing tools to deliver wireframes, mockups, user flows, and interactive prototypes.
• Conduct user research, persona development, journey mapping, and usability testing to understand user needs, pain points, and behavioral patterns across digital touchpoints.
• Collaborate closely with product owners, developers, marketing, and other internal stakeholders to align UX strategy with business acquisition goals, policyholder engagement, and digital KPIs.
• Analyze user behavior and performance metrics (e.g., session recordings, heatmaps, conversion funnels) to derive insights and make data-driven UX recommendations that improve digital experiences and drive measurable outcomes.
• Partner with front-end and back-end development teams to ensure the successful translation of UX designs into fully functional and optimized interfaces across web and mobile platforms.
• Conduct regular competitive analysis and benchmarking of UX trends, technologies, and features to ensure ART’s digital assets remain best-in-class, modern, and user-focused.
• Lead UX review sessions and workshops with stakeholders to validate design direction, test hypotheses, and gather feedback for continuous iteration.
• Create and maintain UX documentation, including design systems, style guides, accessibility standards, and interaction guidelines to ensure design consistency and efficiency across platforms.
• Ensure all designs follow accessibility, usability, and responsive design principles to deliver inclusive and high-quality digital experiences.
• Act as a UX advocate across the organization by promoting user-centered design principles, driving awareness of user needs, and ensuring empathy is embedded into every phase of product development.
• Monitor post-launch performance of UX changes and enhancements, using analytics tools to track adoption, satisfaction, and engagement improvements.

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