Marketing & Brand Manager

The Marketing & Brand Manager (Holding & Subsidiaries) leads the marketing and branding strategy of the holding group, ensuring a unified corporate identity across all subsidiaries.

This role is responsible for strengthening the group’s market position and reputation through an integrated strategy that combines marketing, branding, and corporate communications.

The manager oversees the development of group-wide brand standards, ensures compliance by subsidiaries, and provides strategic support for localized campaigns aligned with the group’s brand vision.

Key Responsibilities

• Develop and maintain the group marketing strategy ensuring message consistency across all subsidiaries.
• Establish and monitor group brand and identity standards, ensuring adherence across entities.
• Build and protect a unified corporate image that reflects the group’s values and strategic objectives.
• Support subsidiaries in developing and executing marketing plans aligned with group direction.
• Oversee integrated campaigns, media relations, and corporate communication channels.
• Analyze marketing performance and evaluate its impact on brand awareness and corporate reputation.
• Collaborate with executive departments to align marketing efforts with finance and operations.
• Manage the marketing team and coordinate directly with marketing managers in subsidiaries.

Qualifications & Requirements

Seniority Level : Not Applicable

Employment Type : Full-time

Job Function : Marketing, Public Relations, and Research

Industries : Holding Companies, Real Estate, and Marketing Services

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