2. Marketing Officer

Overview Role : Marketing Officer

Location :

Aldenham Prep School Riyadh Department :

Administration Contract Type :

Full-time Reports to :

Headmaster

About the School Aldenham Prep School Riyadh delivers an exceptional British-style education under the ethos of the prestigious Aldenham Foundation (UK). We are seeking an experienced and innovative

Marketing Officer

to lead the development and execution of a dynamic marketing and communications strategy that enhances the school’s visibility, reputation and enrolment growth.

About the Role As

Marketing Officer , you will be the creative force behind our brand identity, digital presence, community outreach and promotional campaigns. You\'ll play a key role in shaping the public image of the school, increasing engagement with key audiences, and supporting enrolment goals. This position requires strategic thinking, creativity, and strong collaboration with leadership, staff, parents, and pupils.

Key Responsibilities Strategic Marketing & Branding

Develop and implement a results-driven marketing strategy aligned with school goals.

Ensure consistent messaging and brand identity across all channels and materials.

Identify and engage key target audiences (local and international families).

Public Relations & School Promotion

Build strong relationships with local media, press, and educational partners.

Represent the school at public events, fairs, and networking opportunities.

Promote the school’s achievements, values and unique offerings.

Digital Marketing & Content Creation

Manage the school website, social media platforms, and email campaigns.

Create and curate engaging content (newsletters, videos, blog posts, case studies).

Monitor performance metrics and optimise digital outreach.

Community Engagement

Organise open days, campus tours, and promotional events.

Collaborate with staff, pupils and parents to showcase success stories and build trust.

Encourage pupil voice and family participation in marketing initiatives.

Market Research & Analysis

Conduct research on market trends, community expectations, and competitor activity.

Provide insights to keep the school ahead of marketing and education trends.

Admissions Support

Work closely with the Admissions team to deliver campaigns that drive enrolment.

Align marketing efforts with the admissions journey from enquiry to enrolment.

Budget Management

Manage the marketing budget responsibly and report on campaign ROI.

Provide regular updates to the Headmaster and leadership team.

Qualifications

Required :

Bachelor’s degree in marketing, Communications, Business, or related field.

Preferred :

Master’s degree or professional certification in marketing / communications.

Experience

Minimum 5 years of experience in marketing, PR, or communications.

Experience with digital marketing tools, event planning and branding essential.

Experience in an international school or education sector is a strong advantage.

Skills

Exceptional written and spoken English.

Strong organisational and multitasking abilities.

Creative mindset with attention to detail.

Bonus :

Arabic language skills; confidence in presenting data and reports.

Personal Attributes

Professional, culturally aware and people-focused.

Proactive, enthusiastic and passionate about education.

Resilient and adaptable, with a solutions-driven mindset.

Committed to safeguarding and promoting pupil welfare.

Working Conditions

Based at the Aldenham Prep Riyadh campus (Sunday to Thursday).

Occasional evening or weekend work required for events or community engagements.

How to Apply If you\'re a dedicated professional ready to contribute to a thriving international school environment, we’d love to hear from you!

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