Social Media Specialist

Key Responsibilities / Accountabilities

1 Technical / Job-Specific Competencies

• Craft strategic plans tailored to each platform that align with Stellantis’s overall marketing goals, aiming to boost brand visibility and engagement.
• Conduct in-depth analysis of the target audience’s preferences and behaviors across social platforms to tailor content and campaigns effectively.
• Ensure consistent brand messaging across all social media platforms, reinforcing Stellantis’s brand identity and values in every post and interaction.
• Stay abreast of emerging social media trends and platforms, integrating innovative tactics into the strategy to keep Stellantis ahead of the competition.
• Manage design and execution of paid social media campaigns, monitoring spending and adjusting strategies to maximize ROI.
• Ensure all social media activities comply with regulatory standards and guidelines, protecting Stellantis from potential legal issues and risks.
• Enhance social media content with SEO best practices to improve visibility and organic search rankings related to Stellantis’s products and services.
• Work with content creators and influencers to produce engaging and authentic content that resonates with followers and promotes the brand effectively.
• Utilize analytics tools to monitor and evaluate the performance of each social media platform, making data-driven decisions to enhance strategy.
• Develop initiatives to increase user interaction and engagement on social media, such as interactive posts, polls, and contests.
• Prepare and implements crisis communication strategies on social media, addressing any negative feedback or public relations issues promptly and effectively.
• Provide training and updates to the social media team on best practices, platform updates, and new tools to maintain high standards in social media management.
• Implement strategies designed to enhance brand loyalty among social media followers, including exclusive offers and insider information.

2 Content Management & Optimization

3 Performance Analytics & Reporting

4 Social Media Platforms Management

5 Stakeholders Engagement & Relations

The Job Profile

Educational Qualifications

Bachelor’s degree in digital marketing, Communications, or a related field

Professional Certifications

preferred

Experience

Minimum 4 years of experience in social media management or digital marketing

Fluency in English & Arabic languages

Fluency in English & Arabic languages

Seniority level

Employment type

Job function

Industries

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